Buying a Franchise

Focus on Just One Franchise: Maid Right

Cleaning franchises are a growth industry as people work longer hours and are more willing to pay for personal services. As Baby Boomers get older, they’re ready to give up some of the hard work they grew up with, and many young professionals have never cleaned their own homes.The fastest-growing customer segment for residential cleaning services is two-career couples who simply don’t have the time to care for their own homes, followed closely by affluent empty-nesters who appreciate the luxury of a cleaning service.

Residential cleaning is a $50 billion industry which has seen 60% growth in the past decade, and shows no signs of slowing down. While there are many options for residential housekeeping services, JAN-PRO’s sister company, Maid Right, offers some unusual features among cleaning franchises.

First, Maid Right offers two kinds of franchise business opportunities. Master Franchisees have start up costs of $150,000 to $250,000 to gain territories in specific markets and operate as executives growing the business in their regions. Unit franchisees perform the cleaning services. Unit franchisees gain an alternative to working as casual labor or trying to open their own cleaning services in competition with national names. For an investment as low as $3,000, Unit franchisees receive training, equipment and supplies, uniforms, licensed use of the Maid Right name, and customers provided by the Master franchisee.

Unit franchisees have a lower investment and no sales work. Master franchisees have no hands-on duties and — since all their technicians have bought into the system as franchisees — few staff turnover or other HR issues. It’s a simple, practical system that has succeeded impressively for JAN-PRO, building the janitorial outsourcing service into a multimillion dollar company that often wins “Best Franchise” listings, and it’s now working well with residential customers.

Master franchisees benefit from protected territories, training and support, and a nationally recognized franchise. The ideal candidate for a Master franchise with Made Right has successfully grown a business already or has served in an executive capacity in a corporate setting. Master Franchisees sell to residential customers and also identify, sell to, and support Unit franchisees. Master franchisees can expect to work normal office hours and do not participate in the hands-on cleaning services.

Unit franchisees want to be hands-on business owners and operators. As a Unit franchisee, you don’t have to deal with sales or administrative tasks, but you still own your own business and have the potential for greater financial stability and rewards than hourly workers at a maid service can command. Franchisees have higher levels of flexibility than hourly workers, too, making this a very desirable option for experienced cleaners.

Maid Right uses state of the art technology to clean and disinfect homes, bringing confidence to today’s bacteria-conscious parents and to people with special health needs. The specialized equipment, supplies, and training are an advantage for franchisees compared with competitors. Maid Right also markets their difference from other cleaning services, pointing out that customers will have the same cleaning team every time, rather than having to explain their preferences to a new team.

Maid Right is a VetFran participant, offering 10% discounts to veterans.

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