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How to Market Your Franchised Business Locally
You did it! You’re a franchise business owner. And while one of the reasons you decided to franchise was to own a business with a proven system and brand recognition, including national advertising campaigns, you still have to think about marketing in your local community. Isn’t That What the Brand Fund Is For? Franchises didn’t…
From 0 to 17 in under 2 years at Illinois – Wisconsin Stateline
Morrisville, NC, Janesville, WI and Rockton, IL 3/26/18 – Anu loves being creative with the ability to personalize her creations. Mason is enjoying learning about aerospace and doesn’t miss a beat in saying he wants to be back for more. These and many more elementary students in the IL-WI Stateline area are experiencing computer programming, robotics and…
Mosquito Joe Celebrates 55 New Territory Signings In 2017 And Carries Momentum Into The New Year
VIRGINIA BEACH, VA. (PRWEB) JANUARY 08, 2018 – Mosquito Joe, the nation’s leading mosquito control treatment company serving residential and commercial customers, has positioned itself as an industry leader through rapid and intelligent growth since it began franchising in 2013. With 322 territories sold in 34 states, including 55 new territories sold so far in…
How Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing — typically promotions and in-store collateral — much of your marketing as a franchisee falls on your shoulders.
How to Throw a Killer Ribbon Cutting Ceremony for Your Franchise
Ready to kick off your grand opening? Do it with a ribbon cutting ceremony for your franchise! Ribbon cutting ceremonies are a great way to celebrate your doors being open, but they can go one of two ways. Either they’re a huge success that help you get more business through your doors in the future,…
Should You Hire a Freelancer to Market a Franchise?
We’re living in a freelancer economy, according to Forbes. Should you hire a freelancer to market a franchise? The answer isn’t always clear. With 2016 just getting started, you might think hiring a freelancer could spur your franchise growth in the New Year. Here is a glimpse into the state of the current freelance market…
Franchise Lessons from an All-day Breakfast
Just one famous franchise serves one third of all the fast food breakfasts: McDonald’s. But only until 10:30. How many Egg McMuffin fans have arrived at their local McDonald’s at 10:40, far too early for a burger, and left empty-handed? Apparently a lot, to judge from the number of complaints McDonald’s heard from customers —…
What Your Franchise Fees Pay For
Investing in a franchise business is not exactly like buying an independent business. When you buy a business, you’ve made a purchase, and once you’ve paid for that purchase, you’re probably through with the people you purchased that business from. You’ve got their customer list, their intellectual property and trademarks, and the building and fixtures….
New York Minimum Franchise Wage Debate Heats Up
New York’s fast food franchise businesses are up in arms about a new minimum wage requirement that applies only to them. Supply and Demand Chain Executive quoted Queens franchisee Jack Bert as saying, “Singling out fast food restaurants while ignoring other industries that hire workers who are paid under $15 is unfair and discriminatory, harms…
Health Care Franchise Opportunities
Healthcare in America is changing: As the Baby Boomers age, they need more care, and they often choose to have health care at home. Home health care for seniors is currently one of the highest-profit franchise areas. As insurance coverage changes, more people have access to health care — while others choose not to rely…