Coffee Franchise Articles
A Canadian coffee franchise gives franchisees very specific instructions for how to make their famously consistent gourmet coffee. Those step by step instructions, which it requires all franchisees to follow to the letter, mean that Canadians and travelers to Canada can walk into any franchise location with complete confidence, knowing that they'll get an amazing cup of coffee wherever they are.
This insistence on consistent procedures also may mean that the franchise will be held responsible for human rights violations at one of their franchise locations.
The answer to the question, most certainly, may depend on your community demographic i.e. number of specialty coffee franchises and/or businesses in your desired location. It may even depend on your willingness to compete against the dominant Starbucks brand around the corner. Did you know Starbucks has almost 13,000 stores in the United States alone?
It is apparent, the coffee industry as of 2018, is highly competitive. Almost everywhere you look, whether its in a coffee shop or a fast food restaurant, a 7-Eleven, a donut shop or even a gas station, coffee is being sold to consumers. The good news is that 54% of Americans over the age of 18 drink coffee everyday.
McDonald’s has been facing some struggles recently. Franchisees were upset about Dollar Menu offerings, McDonald's has been hit by health-related public relations issues as have other fast food companies, and the CEO, facing disappointing fourth quarter numbers, suggested that McDonald's may have lost "customer relevance." While the fast food giant is not the only company facing challenges, they are responding with an aggressive new tactic. McDonald’s is trying to increase visits and the total amount spent per visit with premium coffee drinks meant to rival those of Starbucks.