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Franchise Marketing

Nov

05

2019

Franchise Owners getting involved with local community
How to Get Involved In Your Local Business Community as a Franchisee

One of the benefits of being a franchisee is the community you’re a part of; you’re connected with the other franchisees in your organization. But most of those franchisees will be in other territories or markets. Connecting with other members of the business community, at the local level, is a…

Oct

15

2019

Franchisee considering social media
Should Your Franchise Be On Social Media?

Social media has evolved. It’s no longer just a tool for connecting with old friends or sharing vacation photos. More than ever, social media allows customers to interact with businesses – and for businesses to interact right back! Many brands have corporate accounts on various social media platforms, but that…

Jun

11

2019

Hands on a table with online logos
How to Market Your Franchised Business Locally

You did it! You’re a franchise business owner. And while one of the reasons you decided to franchise was to own a business with a proven system and brand recognition, including national advertising campaigns, you still have to think about marketing in your local community. Isn’t That What the Brand…

Feb

05

2019

Browse this glossary of franchise terms.
Glossary of Franchise Terms

Considering franchising as a business opportunity? Like most industries, franchising has its own language. Familiarizing yourself with the lingo before beginning your search for the perfect franchise can help ease the research process. Absentee Ownership: An absentee owner uses a manager-run model where they hire someone to manage day-to-day operations….

Jul

27

2017

Buying a New Franchise and Marketing It

When it comes to buying a new franchise and marketing it, one thing you will have is an advantage over those that buy a new business. Why is this? The reason is you will have name recognition and advertising from both the regional and national levels, which will give you…

Mar

20

2017

A Groupon Marketing Strategy For Your Franchise

Understandably, increasing your sales and number of customers is a top priority when marketing your franchise. And while there are many strategies to do that, daily deal sites like Groupon might be one worth considering. How They Work You might be familiar with Groupon from the customer’s perspective: you have…

Feb

20

2017

3 Quick And Easy Marketing Tips For Your Franchise

This is going to be a killer year for your franchise. How do I know? Because I’m about to give you some crazy easy marketing tips that you’d be a fool not to take advantage of using. So many business owners think marketing is this complex thing that they don’t…

Jan

23

2017

How to Develop a Marketing Plan for Your Franchise

At the fresh start of a year, it’s only natural that you’d start thinking about your franchise’s marketing for the next 12 months. How will you improve upon what you did last year for even better results? What new things do you want to try? You can answer all of…

Dec

12

2016

80/20 Rule to Marketing and Growth

The 80/20 rule in marketing is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner with regard to your marketing and growth: 80% of your profits come from 20% of your…

Nov

28

2016

The Marketing Trends You Need to Know About Moving into 2017

Every year brings new technology and trends in marketing that can affect your franchise … for better or worse. Knowing what’s coming up in 2017 can help you plan your marketing strategy around it as well as get you brushed up on new tools that can help you find more…

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