Franchise Marketing
80/20 Rule to Marketing and Growth
The 80/20 rule in marketing is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner with regard to your marketing and growth: 80% of your profits come from 20% of your…
The Marketing Trends You Need to Know About Moving into 2017
Every year brings new technology and trends in marketing that can affect your franchise … for better or worse. Knowing what’s coming up in 2017 can help you plan your marketing strategy around it as well as get you brushed up on new tools that can help you find more…
4 Ways to Prep to Market Your Franchise This Holiday Season
‘Tis the season … to start stressing about how you’ll market your franchise to attract holiday sales. But, avoiding the holiday crunch is easy if you start planning today how you’ll market your business in the coming weeks during the holiday season. 1. Decide What Your Goals Are Sure, you…
Franchise Trade Shows Worth Attending
If you’re considering buying a franchise, attending trade shows in franchising is an excellent way to help you determine if franchising is right for you, as well as introduce you to several potential brands to invest in. Franchise trade shows are held throughout the year, all over the world. Here…
Does Your Franchise Need a Press Release?
When it comes to helping your franchise succeed, you’ll do whatever it takes. Marketing? You’ve got that covered. But what else can you do to get the word out about your franchise when it first launches? Public relations, the flip side to the marketing coin, is one tactic that could…
Search Engine Optimization and Search Engine Marketing for Franchise Owners
While some of your franchise’s marketing will be dictated and provided by your franchisor, it’s a good idea to still educate yourself on aspects of digital marketing so that you can make sure that your location is found online. Two important facets of digital marketing are search engine optimization (SEO)…
How Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing — typically promotions and in-store collateral — much of your marketing as a franchisee falls on your shoulders. (more…)
Local Networking Groups to Join When Starting a Franchise
One of the hardest things to do when you are starting a franchise is to let people know you’re in business. You could spend thousands of dollars on advertising, or you could join some local networking groups. Here are some of the best groups to join when starting a franchise….
How to Throw a Killer Ribbon Cutting Ceremony for Your Franchise
Ready to kick off your grand opening? Do it with a ribbon cutting ceremony for your franchise! Ribbon cutting ceremonies are a great way to celebrate your doors being open, but they can go one of two ways. Either they’re a huge success that help you get more business through…
How to DIY Social Media Marketing for Your Franchise
Social media marketing is one of the hottest ways to promote your business. Although you’re keen on using this channel, who’s going to run your social media accounts for your franchise? Could you do-it-yourself (DIY) through social media marketing? Turns out, you can. Here are a few tips to help…