Franchise Marketing
How to Know Which Local Events to Sponsor With a Franchise
When you open your franchise, and possibly even before your doors are open, you will undoubtedly be approached by organizations in your community about sponsorships. School clubs need someone to sponsor their programs. The local rotary club might ask you to sponsor a golf tournament. Non-profits in the area might…
The Best Places to Advertise a New Franchise
One of the most exciting decisions you’ll make in your life is to buy a franchise. Still, the uncertainty can be terrifying. Will you have enough customers? How will you grow your business? Will you succeed? Owning a franchise makes it easier to have confidence opening your doors. You’re already…
Pre-Launch: How to Market Your Franchise Before the Doors Open
Congratulations! The paperwork is signed and you’re on your way to opening a new franchise. This is an exciting time. As you watch the branded decor go up around your new location, turning a building into a business, one thing might cross your mind – how are you going to…
4 Tips to Get More Out of Networking to Grow Your Franchise
One of the necessary parts of owning a franchise is networking. Some people thrive in the setting where they’re making new connections; others hate it. Love it or hate it, before you go to your next networking event, it’s important to have a plan in place for how you’ll utilize…
5 Ways to Get Other People to Market Your Franchise
When you first open your doors, how will you let your community know you’re in the neighborhood? How will you market your franchise? Most marketing plans, in the beginning, consist of sending out flyers, putting out sandwich board signs or advertising in local publications. Although these are good, they’re all…
How to Handle Negative Reviews Online
It’s a scary thought. Hearing someone say something negative about your business baby is hurtful and frustrating, but it doesn’t have to be that way. Before you buy a franchise in your area, it’s important to look at what’s being said. Most customers won’t differentiate your business from another franchise…
5 Ways to Feel More Fulfilled in Your Franchise Ownership
There’s a lot that happens when you buy a franchise. One aspect rarely talked about is the social giving side of franchise ownership. As a new business owner in your community, you have a unique opportunity to give back to the people you serve. This goes beyond your standard service…
Should You Put Your Franchise on Instagram?
It’s another hot new platform – Instagram. It’s also the fastest growing social network, according to a study by Pew Research Center. This visually based social network is quickly catching fire. Although Facebook remains dominant, Instagram is rising in the ranks. With such a fast accent to the top, it…
4 Resolutions to Spur Your Franchise Growth in 2016
It’s a New Year. Franchise growth in 2016 is a real possibility if you position yourself for success. This time of year, people reflect on their lives and plan for their futures. Are you doing the same in your business? To experience the type of growth you know you’re capable…
Why Mobile Matters to Your Franchise
Franchises are in a unique position in the market. Your franchise feels like a corporation because there is a large corporate entity backing the business. However, it’s primarily local. You rely on your local customers to bring you business, patronize your shop, and help you earn the living you always…