Franchise Marketing
5 DIY Marketing Tips to Boost Your Franchise’s Sales
Congratulations! You’ve started your franchise and now you’re ready to attract a flood of new customers. What happens when the “build it and they will come” DIY marketing strategy doesn’t work? Marketing your franchise is vital. It’s what lets people know you’re in town. It’s what drives people to your…
Franchisee Learns the Danger of Social Media
As you search for the perfect franchise business opportunity, you should be checking out the online marketing activity of the franchises you’re considering. You should also be asking their policies concerning social media, which can be a powerful marketing tool for the right brands. But there’s more to social…
Networking for Your Franchise Business
Networking can really help grow your business — including a franchise business. The name recognition your franchise already has can help you gain attention and clout more easily in organizations like the Chamber of Commerce or the Rotary Club, so it makes sense to take advantage of opportunities to speak…
Are Mandatory Marketing Fees Important to Your Decision?
A lot of franchise opportunities include a mandatory marketing requirement of some kind. Sometimes this means mandatory contributions to a marketing fund administered by the franchisor, either of a fixed amount of money or of a percentage of the gross revenues of the business. The franchisee may have no control…
Marketing Your Franchise: Realities
BY BILL BRADLEY | January 23, 2013 Your franchise is a household name, so you can just sit back and wait for customers to roll in – right? Wrong. As you decide whether to invest in a franchise opportunity, it’s important to have a realistic understanding of the factors that…