Franchise Marketing
The Franchise-Wall Street Nexus: Tactics to Attract Savvy Investors to Multi-Unit Franchises
In today’s dynamic business landscape, franchisors are increasingly looking to tap into the vast resources of Wall Street investors. The fusion of Main Street’s franchise business model with Wall Street’s capital and expertise can lead to explosive growth and market dominance. However, attracting these savvy investors, particularly to multi-unit franchise…
What Happens at Franchise Conferences?
Franchise conferences and conventions can be a great resource for franchisees or anyone exploring franchise opportunities. In addition to being an excellent learning experience, franchising conferences are a chance to meet other franchisees or franchise representatives. But a lot happens at conferences. And it can be overwhelming. We have your…
How Creative Can You Be With a Franchise?
One of the benefits of being part of a franchise system is having a path set out for you. But one of the benefits of business ownership is being able to do things your own way. Is that even possible within a franchise system? Short answer: yes! There are ways…
How to Get Involved In Your Local Business Community as a Franchisee
One of the benefits of being a franchisee is the community you’re a part of; you’re connected with the other franchisees in your organization. But most of those franchisees will be in other territories or markets. Connecting with other members of the business community, at the local level, is a…
Should Your Franchise Be On Social Media?
Social media has evolved. It’s no longer just a tool for connecting with old friends or sharing vacation photos. More than ever, social media allows customers to interact with businesses – and for businesses to interact right back! Many brands have corporate accounts on various social media platforms, but that…
How to Market Your Franchised Business Locally
You did it! You’re a franchise business owner. And while one of the reasons you decided to franchise was to own a business with a proven system and brand recognition, including national advertising campaigns, you still have to think about marketing in your local community. Isn’t That What the Brand…
Glossary of Franchise Terms
Considering franchising as a business opportunity? Like most industries, franchising has its own language. Familiarizing yourself with the lingo before beginning your search for the perfect franchise can help ease the research process. Absentee Ownership: An absentee owner uses a manager-run model where they hire someone to manage day-to-day operations….
Buying a New Franchise and Marketing It
When it comes to buying a new franchise and marketing it, one thing you will have is an advantage over those that buy a new business. Why is this? The reason is you will have name recognition and advertising from both the regional and national levels, which will give you…
A Groupon Marketing Strategy For Your Franchise
Understandably, increasing your sales and number of customers is a top priority when marketing your franchise. And while there are many strategies to do that, daily deal sites like Groupon might be one worth considering. How They Work You might be familiar with Groupon from the customer’s perspective: you have…
3 Quick And Easy Marketing Tips For Your Franchise
This is going to be a killer year for your franchise. How do I know? Because I’m about to give you some crazy easy marketing tips that you’d be a fool not to take advantage of using. So many business owners think marketing is this complex thing that they don’t…