Franchise Operations
The Importance of Company Culture in Your Franchise
What kind of business do you want to run? One where employees clock in and out and fill the hours in between with minimal effort? Or a space that your staff considers their second home, where customers always marvel at how much fun everyone is having? Defining company culture puts the…
Calling Franchise Headquarters: How to Make Your Voice Heard
If you’ve been running your franchise for a while, you probably have an idea or two about how the franchise as a whole could make improvements. Maybe you’ve found a shortcut to preparing a signature dish without dropping its quality. Or you have some thoughts about how you could better…
As a Franchise Owner, Should You Manage Your Business?
Entrepreneurs tend to try to do it all, from serving customers to ordering inventory and managing employees. But as a franchisee, is that in your best interest? Or are you better off hiring a manager to assist with some of the day-to-day activities? The answer? It depends on what kind…
Are Franchise Businesses Poised for Growth?
The outlook for franchise businesses in the United States is strong. That’s the latest news from the International Franchise Association (IFA) in their latest report on United States franchise growth in 2016. The predicted growth isn’t exclusive to one industry. The report estimates that the upward trend seen in 2015…
Should You Hire a Freelancer to Market a Franchise?
We’re living in a freelancer economy, according to Forbes. Should you hire a freelancer to market a franchise? The answer isn’t always clear. With 2016 just getting started, you might think hiring a freelancer could spur your franchise growth in the New Year. Here is a glimpse into the state…
5 Benefits to Joining Your Local Chamber of Commerce
Has your local chamber of commerce representative approached you about becoming a member? Not sure if it’s worthwhile? Joining your local chamber of commerce has its distinct benefits. From meeting new people to getting your franchise in front of new political advocacy measures and learning opportunities, you stand to benefit…
3 Interview Tips to Find Better Employees for Your Franchise
Hiring is one of the hardest jobs as a franchise owner. The people you bring on board could have a direct impact on your profitability. One bad experience and you could lose a loyal customer. One bad review and you could lose several potential customers. Perhaps you had an employee…
5 Mobile Apps to Keep You Productive in Your Franchise
Is your on-the-go lifestyle making it hard for you to keep up with your business? Technology is coming to the rescue. Your smartphone does more than call, text and email. It’s waiting to be filled with apps to help you do so much more for your franchise. Here are the…
Franchising and Digital Marketing
A new report on digital marketing among franchises has one major conclusion: only a few franchises are actually making good use of the potential that online marketing offers. 296 different franchises representing 28 industries were included in the survey, conducted by FRANdata and G/ODigital, and nearly all respondents were using…
Why Aren’t Franchisees on the Board?
Franchisees are important — even crucial — to the corporations they represent. So why aren’t franchisees serving on the boards of these corporations? Jonathan Maze asked this question in a recent piece in the National Restaurant News. He pointed out that former franchisees have taken CEO positions with some corporations,…