Franchise Operations
Should You Hire a Freelancer to Market a Franchise?
We’re living in a freelancer economy, according to Forbes. Should you hire a freelancer to market a franchise? The answer isn’t always clear. With 2016 just getting started, you might think hiring a freelancer could spur your franchise growth in the New Year. Here is a glimpse into the state…
5 Benefits to Joining Your Local Chamber of Commerce
Has your local chamber of commerce representative approached you about becoming a member? Not sure if it’s worthwhile? Joining your local chamber of commerce has its distinct benefits. From meeting new people to getting your franchise in front of new political advocacy measures and learning opportunities, you stand to benefit…
3 Interview Tips to Find Better Employees for Your Franchise
Hiring is one of the hardest jobs as a franchise owner. The people you bring on board could have a direct impact on your profitability. One bad experience and you could lose a loyal customer. One bad review and you could lose several potential customers. Perhaps you had an employee…
5 Mobile Apps to Keep You Productive in Your Franchise
Is your on-the-go lifestyle making it hard for you to keep up with your business? Technology is coming to the rescue. Your smartphone does more than call, text and email. It’s waiting to be filled with apps to help you do so much more for your franchise. Here are the…
Franchising and Digital Marketing
A new report on digital marketing among franchises has one major conclusion: only a few franchises are actually making good use of the potential that online marketing offers. 296 different franchises representing 28 industries were included in the survey, conducted by FRANdata and G/ODigital, and nearly all respondents were using…
Why Aren’t Franchisees on the Board?
Franchisees are important — even crucial — to the corporations they represent. So why aren’t franchisees serving on the boards of these corporations? Jonathan Maze asked this question in a recent piece in the National Restaurant News. He pointed out that former franchisees have taken CEO positions with some corporations,…
Did Your Favorite Franchise Investment Meet the EVM Deadline?
As of October 1, 2015, all companies taking credit card payments in the U.S. were required to meet the European EMV standards. That means that, instead of reading a magnetic strip on the back of the card, credit card machines have to read a chip on the card instead. At…
Franchisee, Can Software Get You in Trouble?
Franchisees pay for many items of value when they invest in a franchise business opportunity. Often that includes specialized software. Proprietary software can be a big investment for a small business, and automating many of the tasks of a business can save significant amounts of money. Software can also sometimes…
Franchisee Conferences: What’s the Value?
Snap-On’s franchisee conference brought more than 8,000 franchisees together in Washington, D.C. this year. They roamed through a product expo, attended seminars on how to improve their businesses, and got hands-on training for new techniques. Many franchisors offer this kind of event annually. Is it worth going? Is it worth…
Franchise Cash Flow Questions
One of the most common complaints among people who have invested in a franchise business is that they aren’t earning enough, that they worry over meeting payroll and bills, or that they don’t have the sales they expected. As with so many franchise business problems, cash flow issues are often…