Search Engine Optimization and Search Engine Marketing for Franchise Owners
While some of your franchise’s marketing will be dictated and provided by your franchisor, it’s a good idea to still educate yourself on aspects of digital marketing so that you can make sure that your location is found online. Two important facets of digital marketing are search engine optimization (SEO)…
4 Things to Do Before You Open Your Franchise
While you’re already looking forward to all the rewarding work (and profit) you’ll have once your franchise launches in a few months, you’ve still got plenty of work to deal with before you even open your doors. Use this as your checklist to ensure that you’re ready to operate when…
How Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing — typically promotions and in-store collateral — much of your marketing as a franchisee falls on your shoulders. (more…)
How to Find the Right Location for Your Franchise
It’s true what they say: location is everything when it comes to a brick-and-mortar store. In fact, not paying attention to location is one of the top reasons businesses — particularly restaurants — fail in their first year. Where Franchisees Go Wrong in Choosing a Location Before we get into…
Tips for Writing Your Franchise Business Plan
While your franchisor will provide some guidance with regards to your new franchise, it’s up to you as the business owner to develop a comprehensive business plan. If you’ve never written one before, let this post be your guide. (more…)
What Makes One Franchise Opportunity Better Than Another?
When you look at a franchise directory, it can be overwhelming. Even if you know the category of franchise you’d like to invest in, there can be dozens of options. What makes one franchise opportunity better than another? In fact, it’s not that one brand is better than another, but…
Best Home-Based Franchise Opportunities to Consider
Nothing beats working from the comfort of your home for many people. The best home-based franchise opportunities offer zero commute, the ability to work in your PJs, and the ability to save on overhead. If the idea of working out of your home appeals to you, read on, because we’re…
The Best Franchise Opportunities for Veterans
If you’re one of the millions of Americans that have served your country, we salute you. For many veterans, once active duty is over, they’re interested in finding something valuable to do with their time, to make a difference in another way. Business ownership is one of the rewarding paths…
Point of Cash Flow and Working Capital Requirements in Franchising
When it comes to starting a franchise, you know you’re going to need to have cash available to invest upfront. How much cash do you need and when can you start seeing some cash come into your business? Those are two of the most important considerations you’ll need to make….
How to Find the Perfect Food Franchise Opportunity for You
Do you love eating out? Consider yourself a foodie? If you’re looking for a type of franchise to open, a food franchise opportunity might be for you. Food franchises are among the most stable and fastest growing industries for franchising, which means there’s plenty of opportunity for you to make…