Looking for a Franchise? Here’s What You Should Know about Trademarks
One of the most important things a franchisee gets from a franchisor is the right to use a trademark. You can’t open your own burger joint and call it “Burger King” in order to get a great jump on marketing. You can only call your restaurant “Burger King” if you…
Your Franchisor, Your Friend?
Should you be friends with your franchisor? In the first exciting discussions, when you may be talking to salespeople and current franchisees especially recruited to help persuade you to choose a particular franchise business opportunity, you might feel like you have made friends. Lots of friends, even. If you’re getting…
Franchise Business from a Virtual Office With Management Software
Talk with a franchisee who works from a “virtual office,” and you might think it’s the same as “work from home.” In some ways it can be, but there are definite differences. A virtual office centers around the software being used. It might involve virtual filing, virtual meetings, virtual…
Franchise Jobs on the Rise
The ADP National Franchise Report for June 2015 says that 28,800 new jobs have been created by franchise businesses in June of 2015. Restaurants and automotive businesses showed the largest numbers of new jobs, but the infographic below shows that many segments of the franchise industry added new jobs in…
Franchisee’s Cybersecurity Responsibility
Imagine you’re planning to open a franchise diaper service catering to busy new moms. Now imagine you could get the names and contact information of pregnant women in your neighborhood so that you could start marketing to them right away, before your competitors even think about it. You could. That’s…
Healthy Franchises vs. Unhealthy Franchises
Americans are eating healthier, going paleo or giving up red meat, choosing chia seed puddings over cupcakes. They’re also working out more, hitting the gym for grueling boot camps and intense strength training, and spending more of their free time on outdoor sports. Or are they? 60% of North Americans…
The Franchise Supply Chain
When you think about your franchise investment, you may see yourself welcoming customers into your franchise or relaxing on the boat your franchise business will buy you. You should also be thinking about your supply chain. The supply chain of your franchise business includes every step of the journey from…
Franchise Owner Happiness: New Research
It’s been clearly shown and it’s widely known that business owners are usually happier than employees. More detailed research looks more closely at the factors that make business owners happier. A Wall Street Journal review of 21st century research wasn’t focusing on franchisees, but experience shows that the factors the…
Franchise Group Purchasing: Plus or Minus?
When you’re looking for the best franchise opportunity, one of the differences you’ll notice among franchisors is the question of suppliers. Some franchises get great rates from vendors through group purchasing arrangements, some have rules about which companies franchisees can buy from, and some sell directly to franchisees. You…
Multi-Unit Franchising Is Very Popular
Multi-unit franchising — that is, investing in more than one franchise location at the same time, is becoming a popular approach to franchising, with franchisees and with franchisors. For franchisors, it’s nice to have one great franchisee running multiple locations instead of adding to the risk with multiple franchisees. For…