4 Ways to Prep to Market Your Franchise This Holiday Season
‘Tis the season … to start stressing about how you’ll market your franchise to attract holiday sales. But, avoiding the holiday crunch is easy if you start planning today how you’ll market your business in the coming weeks during the holiday season. 1. Decide What Your Goals Are Sure, you…
6 Qualities to Look For When Staffing Your Franchise
Finding the kinds of employees who will work hard for your franchise and stick with you long-term can be a challenge, especially if you’re in a high-turnover industry like food and beverage. And while sometimes you need to hire someone stat, it’s worth taking your time in the hiring process…
Franchise Trade Shows Worth Attending
If you’re considering buying a franchise, attending trade shows in franchising is an excellent way to help you determine if franchising is right for you, as well as introduce you to several potential brands to invest in. Franchise trade shows are held throughout the year, all over the world. Here…
Does Your Franchise Need a Press Release?
When it comes to helping your franchise succeed, you’ll do whatever it takes. Marketing? You’ve got that covered. But what else can you do to get the word out about your franchise when it first launches? Public relations, the flip side to the marketing coin, is one tactic that could…
5 Things to Do Now to Be Financially Ready for a Franchise 2017
If 2017 is the year you plan to become a franchise owner, don’t wait until the new year to start your preparation. In addition to these administrative tasks that will set you up for success in your new franchise, there are measures you can take to ensure that either you…
3 Options Beyond the Standard Franchise
Did you realize that there are other options for you as a franchise owner beyond owning a single franchise? This post will explore area development, master franchises, and multi-unit ownership to present you with additional considerations for your business endeavors. (more…)
The Best Franchises to Launch for 2016
Can’t decide what franchise to launch, simply because there are so many options out there? Here’s a list of the best franchises right now. They’ve proven to franchisees to be valuable investments, easy to work with, and highly profitable. #1. Expedia CruiseShip Centers If the idea of helping people plan…
Search Engine Optimization and Search Engine Marketing for Franchise Owners
While some of your franchise’s marketing will be dictated and provided by your franchisor, it’s a good idea to still educate yourself on aspects of digital marketing so that you can make sure that your location is found online. Two important facets of digital marketing are search engine optimization (SEO)…
4 Things to Do Before You Open Your Franchise
While you’re already looking forward to all the rewarding work (and profit) you’ll have once your franchise launches in a few months, you’ve still got plenty of work to deal with before you even open your doors. Use this as your checklist to ensure that you’re ready to operate when…
How Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing — typically promotions and in-store collateral — much of your marketing as a franchisee falls on your shoulders. (more…)