Launch a rewarding senior home care business with Caring Senior Service, the industry pioneer with 30+ years of proven success. Founded in 1991 by Jeff Salter—who still owns and operates multiple units today—join a brand with proprietary technology, flexible 5-year agreements, and a clear roadmap to profitability!
Top 5 Reasons to Invest
- Founded 1991, franchising since 2002
- 56 locations across 18 states
- $49,000 franchise fee
- Investment: $116,874 – $176,116
- 5-year flexible franchise agreements
Caring Senior Service Franchise Opportunity
Caring Senior Service launched in 1991 to fill a gap in quality non-medical home care. Three decades later, the brand serves thousands of seniors daily across 56 locations with 600+ territories available nationwide.
What sets Caring apart is their proprietary Tendio® platform—making them the only tablet-based home care franchise in the U.S.—and their GreatCare® method for hiring caregivers and maintaining active client involvement.
Why Franchise With Caring Senior Service
Our proven GreatCare® system delivers exceptional results for franchisees and the seniors they serve.
- Proprietary Technology: Tendio® platform with family portals, video conferencing, caregiver tracking, and in-home tablets no competitor offers
- Founder-Operated: Jeff Salter owns and operates multiple units daily, piloting new programs before franchisee rollout
- Flexible Agreements: 5-year contracts versus industry-standard 10-year lock-ins, with territory reservation options for growth
- Comprehensive Training: 85+ hours including virtual coursework, San Antonio headquarters training, and on-site field support
- Back-Office Support: Optional accounting, lead management, and caregiver recruitment services reducing overhead and operational burden
ABF Exclusive Insights
Market Analysis: Senior care is a $90B+ recession-resistant industry with 10,000 Americans turning 65 daily through 2030. ABF research shows non-medical home care demand accelerating as seniors prefer aging in place.
Competitive Advantage: Caring’s proprietary Tendio® technology creates operational efficiencies competitors using off-the-shelf software cannot match. The 5-year agreement flexibility attracts quality candidates other brands lose.
ABF Investment Tip: Ideal for hands-on operators seeking community impact with proven systems. The 60-day launch timeline and 16-week coaching program make this strong for career-changers entering senior care.
Training & Support
Caring ensures franchisee success from launch through ongoing operations with industry-leading training and support systems.
- Virtual Training: 55+ hours of instruction covering Caring model, industry fundamentals, Tendio® platform, and administrative practices
- In-Person Training: 40+ hours at San Antonio headquarters diving deep into operations, marketing strategies, and caregiver management
- Field Support: Qualified team member visits your office to reinforce the model and demonstrate in-field marketing tactics
- 16-Week Development: Weekly coaching calls reviewing growth metrics, office productivity, and overcoming roadblocks with Support Team
- Continuing Education: Quarterly owner conferences, ongoing training library with 100+ caregiver courses, and shared best practices
Who Are We Looking For
Caring seeks entrepreneurs passionate about serving seniors while building a meaningful business in their community.
- Motivated by helping seniors age safely at home
- Strong communication and people management skills
- Desire to be hands-on in their business
- No healthcare experience required
- $150,000 liquid capital available
Frequently Asked Questions
Q: Do I need healthcare experience? A: No. Training covers everything from industry fundamentals to daily operations. Franchisees come from diverse backgrounds united by passion for serving seniors.
Q: What makes Caring different from other senior care franchises? A: Proprietary Tendio® technology, 5-year flexible agreements versus 10-year lock-ins, and founder Jeff Salter still operating units daily ensuring the model stays proven.
Q: How long does it take to open? A: Most markets launch in approximately 60 days. Discovery process runs 6-8 weeks followed by training and on-site field support.
Q: What territories are available? A: 600+ protected territories available nationwide including major metros. Each territory features 250,000-275,000 population with senior demographic filters.
Q: What ongoing support is provided? A: Weekly coaching calls, quarterly conferences, optional back-office services for accounting and recruiting, plus access to 100+ continuing education courses.
Next Steps
Ready to build a legacy serving seniors in your community? Complete the form below to talk to our franchise development team and discuss specific details and territory availability for this top franchise brand.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.

