Greenlight Mobility Franchise
Greenlight Mobility was founded in 2007 by licensed occupational and physical therapists Gregg and Karen Frank, starting as Back Home Safely in New Jersey to address unmet needs for safe home environments. With decades of experience in rehabilitation settings, they’ve served over 10,000 families, expanding to franchising in 2016 to replicate their proven model nationwide. Their expertise as Certified Aging in Place Specialists ensures high-quality, tailored solutions.
What sets Greenlight apart is its therapist-led approach, focusing on education and modifications that enable independent living amid a surging senior population. As the founders emphasize, “We are dedicated to two core principles: our owner’s success and providing exactly what our customers need to live as independently as possible in their own homes.” This commitment builds trust and community impact through compassionate, professional services.
Why Franchise With Greenlight Mobility?
Our therapist-founded model empowers passionate entrepreneurs with tools for meaningful, scalable success in home accessibility.
- Low Overhead: Operate from home with a small warehouse—no costly retail leases or large inventories required.
- Growing Market: Serve 16M+ seniors with disabilities, with exponential demand as the 65+ population surges over the next decades.
- Flexible Lifestyle: Enjoy regular business hours for better work/life balance and family time.
- Purposeful Impact: Help individuals and families achieve independence through customized safety solutions.
- Proven Expertise: Leverage founders’ OT/PT backgrounds for credible, effective home modifications.
- Limitless Potential: Tap into virtually unlimited financial growth in an underserved wellness niche.
Training and Support
Comprehensive training draws on founders’ rehabilitation knowledge to equip you for success from launch onward. Initial Guidance: Hands-on instruction in home assessments, modifications, and business operations.
- Ongoing Tools: Access resources for client education and challenging mobility solutions.
- Marketing Help: Strategies to build local partnerships with healthcare pros and families.
- Operational Aid: Support in inventory management and low-overhead setup.
- Professional Development: Training for staff on accessibility standards and customer service.
- Dedicated Assistance: Personal commitment from corporate to your growth and client satisfaction.
Our Ideal Candidate
Greenlight Mobility seeks committed professionals with a heart for helping others, especially those in healthcare like therapists or caregivers. You’re empathetic, detail-oriented, and eager to run a business that makes a difference—no prior franchising experience needed, as training covers all aspects.
You thrive on community impact, possess strong interpersonal skills, and have the drive to grow in a flexible model. With $50,000-$100,000 in liquid capital (based on typical low-investment franchises in this space), you’ll fit our supportive network. If you’re passionate about independence and wellness, this is your ideal opportunity.
ABF Exclusive Insights
- Market Edge: With U.S. seniors projected to double by 2040, Greenlight’s focus on accessibility positions it for 15-20% annual growth, outpacing general home services.
- ABF Tip: Leverage SBA loans for inventory startup—many owners recoup investments in 2-3 years through recurring referrals.
- Competitive Advantage: Unlike DIY home mods, Greenlight’s therapist-backed expertise reduces liability and boosts client trust for higher retention.
Frequently Asked Questions
Q. Are territories exclusive for Greenlight Mobility franchisees?
A. Yes, protected territories are granted based on market potential to ensure growth without competition.
Q. What types of products or services do you offer with your business? Karen Frank, CEO of Greenlight Mobility says:
A. Free home safety and accessibility evaluations and Installation of grab bars, ramps, stair-lifts, adjustable beds, lift chair recliners, barrier-free showers and bathrooms, elevated toilets, ceiling lift systems, stair rails, home-style hospital beds, and much more.
Q. What type of person do you think would do well as a franchisee of Greenlight Mobility?
A. From Karen Frank, CEO:
- Self-motivated
- Enjoys helping people and working with a population that is aging and experiencing mobility challenges
- Able to roll up their sleeves and dive in
- Friendly
- Willing to learn and adapt to changes in the business
- Customer service oriented
- Able to oversee construction projects. The franchisee should spend time evaluating homes and growing the business, not performing the construction/equipment installations, however this is a type of construction company. It is recommended that the candidate, or the candidate’s partner who has equity in the business, have this comfort level.
- Business savvy
- Has an entrepreneurial spirit
- Loves home modifications and helping others thrive at home