Discover Strength

Discover Strength Fitness Franchise

Discover Strength, a strength training concept built on the principle that busy people don’t have time to waste on exercise that doesn’t work, was recognized as one of the Top New and Emerging Franchises for 2023 in the May/June issue of Entrepreneur magazine. The ranking highlights some of the strongest companies that have begun offering franchise opportunities in the last five years (since 2018). Discover Strength was ranked #116.

Discover Strength Franchise Cost & Requirements 2024

Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 29 locations (11 in Minnesota, one Scottsdale location, and three locations awarded in Salt Lake Valley) with more on the way.

Discover Strength Fitness Franchise

“It is an incredible honor to be recognized as one of 2023’s Top New Franchises,” said Luke Carlson, CEO of Discover Strength. “This would not be possible without the amazing Discover Strength family, and we look forward to being able to continue providing the communities we serve with evidence-based strength training with a hospitality-obsessed culture; all delivered by expert exercise physiologists.”


Investing in Discover Strength isn’t just about the numbers, although they’re pretty impressive. It’s about leading a movement in evidence-based exercise and making an impact in your customer and employees’ lives.

The average annual revenue for the top-performing 25% of studios is $1.3 Million. The average annual revenue across our entire network is $939K per year.

We’ve got your back with top-notch support and an industry-leading system that sets you up for success. You’re getting in on the ground floor of a rapidly growing brand in the fitness world. But most importantly, you’re doing something that matters.

Discover Strength Fitness Franchise

Fast Growing With a Proven Track Record

  • 29 Locations and Growing
  • 17-Year Proven Track Record
  • Fully Developed Systems, Team & Support

A Brand Customers & Franchisees Love

  • Over 727,000 Training Sessions Completed
  • 5-Year Avg. Customer Retention

The Perfect Niche In a High Growth Industry

  • $26 Billion Industry
  • A Proven Concept That Isn’t Subject to Fad or Fashion
  • Evidence Based Strength Training

Outstanding Training & Support

  • 10-Day Franchise Training
  • Dedicated Franchise Business Coach
  • Fully Developed Learning Management System and more…

Love Your Work. Make an Impact. 

Life is too short not to love your work. At Discover Strength, we believe you should be able to build the career you want while doing work that changes lives.

Imagine owning a distinguished fitness business, backed by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by exercise physiologists. Imagine building a thriving business while doing work that you love, with people you love.

  • Low Capital Required – $322K – $502K Total Investment Range.
  • Streamlined Studios – Average Studio Size 1,800 SF – 2,200 SF. A concept that can work in a variety of shopping centers and other lifestyle-centric locations.
  • Industry Leading Revenue Per Square Foot – The Discover Strength franchise model offers an incredible value proposition by producing higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models


Our ideal franchise owner is someone serious about becoming a stakeholder in a strong, rapidly expanding, leading fitness brand. We’re looking for individuals or group investors with solid leadership experience, who are keen on daily engagement with their team, embodying Discover Strength’s core values, and building a thriving studio culture. While experience in the health, fitness, or wellness industry isn’t necessary, an interest in health & fitness as a lifestyle will undoubtedly enhance your ability to grow your studio with Discover Strength.

Interested in Owning a Discover Strength? Whether you are a first-time entrepreneur or an experienced multi-location operator, you’re in the right place.

* The franchise sales information is not audited. Your individual results may differ. See item 19 of our 2023 franchise disclosure document (FDD) for further details.

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