Midwest Shooting Center is an open, welcoming, family-friendly brand of shooting ranges with a focus on creating a modern, relaxed, non-intimidating atmosphere that appeals to both newcomers and experienced shooters alike. The first and only proven full service range-retail franchise.
Midwest Shooting Center Franchise Overview
Midwest Shooting Center is proud to be the first legitimate full-service indoor range and retailer eligible for franchising. Our franchisees will receive comprehensive support from the Midwest Shooting Center corporate team, along with a detailed playbook for success. This includes assistance with real estate acquisition, zoning, construction management, staff training, branding, marketing, an ever-evolving operations manual, and ongoing field-level support post-launch. By joining the Midwest Shooting Center family, franchisees can overcome challenges in the industry, accelerate their learning process, and benefit from immediate economies of scale—essential for thriving in a competitive market.
Why Franchise With Midwest Shooting Center?
Franchisees benefit from proven processes and recurring revenue streams, such as subscription-based memberships, that drive profitability. MSC’s model has consistently achieved margins far above industry standards, making it a game-changer for operators seeking sustainable growth.
- Innovative Business Model – We have a proven model built on systems, processes, and diverse revenue streams—2 of which are subscription-based and recurring. The typical Midwest Shooting Center has over 85% of its’ costs covered via these departments within the first 12 months in operation.
- Comprehensive Franchise Plan – You will receive training and support on every aspect of the business—compliance, purchasing, accounting, marketing, sales management, and day-to-day operations. We walk side-by-side with our Franchisees from the very beginning.
- Proven Success – As an industry leader, we have the experience and knowledge to break down barriers that exist when entering into this highly regulated industry.
The firearms industry is a fast-growing! In 2008, it was a $19 billion dollar industry and grew to $90 billion in 2023 (domestic). 41% of Americans own a firearm, with 4.3 million new gun owners in 2023 (COVID surge led to 15 million new firearm owners in 2020-2021). Of the 59% of Americans that do not own a firearm, over 50% would like to. The firearms industry is one of the few industries that thrive even during an economic downturn. Beyond recreation, there is a personal/familial safety component to the industry.
The firearms industry is significant, but breaking into it can be quite challenging.
How Midwest Shooting Center helps you overcome them:
- Our business focus has been on de-commoditizing ourselves relative to our peers in the industry. By focusing on customers that are seeking community, training, and high-touch product education, we have been able to reinvent the traditional business model orientation that most range-retailers prescribe to.
- Beyond being a top-tier retailer, we have built a replicable business model that is designed to perpetuate several significant subscription-based revenue sources that are largely pure-margin for the business. Our business model is replicable, predictable, and designed for standardized multi-location operations. We have backed this up by investing and continuing to invest in corporate Midwest Shooting Center locations.
- A best-in-class blended margin in our industry has been held to be between 32-34%. Midwest Shooting Center regularly achieves margins in excess of 56%.As a franchisee, you will have a significant brand behind you, one that brings credibility with industry participants. The goal is to bring immediate purchasing power to the franchisee to more than offset their royalty. Additionally, you will gain access to preferred vendors and preferred vendor price discounts.
- Significant investment risk is offset by partnering with a brand that has done the development work on behalf of the franchisee. At Midwest Shooting Center, we have a proven model built on systems, processes, and diverse revenue streams- 2 of which are subscription-based and recurring.
Training & Support
The support and ongoing training you’ll receive from Midwest Shooting Center is one of the key advantages in franchising with us. We provide help with everything from site selection and buildout, marketing, operational efficiency, technology, professional development, and much more.
Our Ideal Candidate
The ideal franchise owner for Midwest Shooting Center is someone with a track record of success in a business environment and passion for our industry. We provide the playbook and support, but ultimately, our franchisees must be self-starters and leaders of people (We are in the people business, not the firearms business). Having a team-oriented attitude, willingness to learn, and will to win are critical components for our corporate staff and franchisees alike.
For franchisees, MSC presents a unique opportunity: a proven, replicable business model in an industry known for its high barriers to entry. With Midwest Shooting Center, you’re not just starting a business—you’re becoming part of a professional network committed to enhancing firearms education and safety while achieving significant financial success.
