Transform tired surfaces into stunning spaces while building wealth with Sir Grout, America’s #1 tile, grout, and natural stone restoration franchise. Deliver same-day transformations that amaze customers and create recurring revenue in the recession-resilient $650+ billion home services market!
Sir Grout at a Glance:
- Entrepreneur’s #1 franchise in tile, grout & stone category
- 70+ locations nationwide with consistent year-over-year growth
- $127,375-$197,720 total investment with home-based operations
- Proprietary ColorSeal process and exclusive commercial-grade products
- Multiple revenue streams: residential, commercial, real estate partnerships
- Backed by Threshold Brands multi-franchise support network
SIR GROUT Franchise Overview
Since 2006, Sir Grout has revolutionized hard surface restoration as the leading tile, grout, and natural stone franchise, transforming spaces with proprietary processes that deliver like-new results in less than a day. Founded by co-presidents Jeff Gill and Tom Lindberg with 40+ years of combined corporate leadership experience, we’ve earned recognition as Entrepreneur’s #1 franchise in our category for six consecutive years.
Operating from a home-based model with 70+ locations across the United States and backed by Threshold Brands since 2021, Sir Grout serves the massive $650+ billion home services market through exclusive renewal processes, EPA-registered disinfectant products, and Six Sigma-driven operational excellence. Our franchisees deliver stunning transformations for residential and commercial clients while building sustainable businesses in a recession-resistant industry where over 2.3 billion square feet of new tile is installed annually.
ABF Exclusive Insights
Market Analysis: The hard surface restoration niche benefits from aging housing stock requiring maintenance rather than replacement, with homeowners increasingly prioritizing cost-effective restoration over expensive renovations. ABF research shows specialized restoration services achieve 60-80% higher profit margins than general cleaning companies while maintaining stronger customer loyalty.
Competitive Advantage: Sir Grout’s proprietary ColorSeal process and exclusive commercial-grade products create barriers to entry that independent operators cannot replicate, while national call center support and proven marketing systems drive consistent lead generation across territories.
ABF Investment Tip: Consider launching during spring home improvement season (March-June) when property maintenance projects peak, allowing faster customer acquisition and stronger first-year revenue performance in both residential and real estate partnership channels.
Why Franchise With Sir Grout
Our proven restoration model delivers exceptional results for franchisees and property owners seeking professional surface renewal.
- Category Leadership: Entrepreneur’s #1 franchise in tile, grout & stone restoration with six consecutive years of recognition and 70+ successful locations nationwide
- Home-Based Operations: Mobile business model eliminates lease costs, utilities, and overhead while serving clients at their locations with professional wrapped vehicle presentation
- Proprietary Technology: Exclusive ColorSeal process, commercial-grade products, and state-of-the-art equipment unavailable to competitors or independent operators
- Multiple Revenue Streams: Serve residential homeowners, commercial properties, real estate brokers, insurance agents, and property management companies for diversified income sources
- Recession-Resistant Market: Essential maintenance services remain in demand during economic uncertainty as property owners prioritize cost-effective restoration over replacement
- Comprehensive Support System: National call center, advanced scheduling technology, ongoing training, and marketing support from experienced franchise professionals
Success Stories
Real Estate Partnership Growth: Franchisees report 40-60% of revenue from real estate partnerships, property management contracts, and insurance restoration work, creating predictable B2B revenue streams beyond residential customers.
Recession Resilience Proof: During economic downturns, Sir Grout locations maintain steady demand as property owners choose cost-effective restoration over expensive tile replacement, often viewing surface renewal as investment protection.
Rapid Market Penetration: New franchisees consistently achieve profitability within 12-18 months through proven lead generation systems, national call center support, and exclusive territorial protection.
“The comprehensive training and ongoing support system gave me confidence to succeed in an industry I knew nothing about. The business model really works when you follow their proven processes.” – Multi-territory Sir Grout franchisee
Training & Support
Comprehensive support system ensures franchisee success through expert guidance and proven operational systems.
- Extensive Initial Training Program: Complete hard surface education covering cleaning, repair, restoration, and maintenance techniques for tile, grout, stone, and wood surfaces
- National Call Center Operations: Professional team handles customer inquiries, appointment scheduling, and lead follow-up, allowing franchisees to focus on service delivery and growth
- Advanced Technology Platform: Proprietary cloud-based software manages scheduling, inventory control, customer management, and operational efficiency optimization
- Marketing and Lead Generation: Comprehensive marketing materials, digital marketing support, and proven customer acquisition strategies for residential and commercial markets
- Ongoing Operational Support: Seven-day-a-week phone support, regular training updates, R&D developments, and peer networking opportunities throughout franchise relationship
- Vendor and Equipment Access: Exclusive commercial-grade products, state-of-the-art equipment, and established vendor relationships unavailable to independent operators
Who Are We Looking For
Sir Grout seeks detail-oriented entrepreneurs ready to dominate the underserved hard surface restoration niche while building scalable home service businesses.
You’re motivated by delivering transformational results that exceed customer expectations while creating lifestyle businesses with strong profit potential and work-life balance control. Previous restoration experience is unnecessary – we value business management skills, customer service commitment, and appreciation for proven systems over technical expertise.
You appreciate franchise support, proprietary processes, and multiple revenue stream opportunities that accelerate business development beyond traditional cleaning services. If you’re seeking recession-resistant opportunities in the stable home services sector with exclusive territorial protection, Sir Grout offers the perfect combination of proven systems and market differentiation.
Frequently Asked Questions
Q: What makes Sir Grout different from regular cleaning services?
A: We specialize in restoration rather than cleaning, using proprietary ColorSeal processes and commercial-grade products to deliver like-new results in one day. Our services transform surfaces rather than temporarily clean them, commanding premium pricing and creating customer loyalty that cleaning companies cannot achieve.
Q: Do I need technical experience in tile or restoration work?
A: No technical background required. This is a business management opportunity where you hire trained technicians and focus on customer acquisition, operations, and growth. We provide comprehensive training on all technical aspects and ongoing support for service delivery.
Q: How do I find customers beyond residential homeowners?
A: Our training covers multiple market development strategies including real estate broker partnerships, insurance agent relationships, property management contracts, and commercial property services. Many franchisees generate 40-60% of revenue from B2B relationships.
Q: What ongoing support can I expect after opening?
A: Continuous support includes national call center services, seven-day-a-week technical support, regular training updates, marketing material development, R&D innovations, and access to our proprietary operations manual and scheduling technology.
Q: How large are the protected territories?
A: Territory size varies by market density but provides substantial opportunity for sustainable growth without competing Sir Grout locations. Territory boundaries are clearly defined and protected, with multi-territory packages available for expansion-minded investors.
Next Steps
Ready to transform surfaces and build wealth in the recession-resistant restoration market? Complete the form below and the franchise development team or franchise representative will contact you to discuss territory availability, training schedules, and your path to hard surface restoration success.
“I had been working as a Technology Sales Director for 15 years when I decided I wanted a change. My wife and I started looking at what our life goals were. Corporate America was good, but it can be limited because you’re on somebody else’s schedule. During validation phase, I found that COVID didn’t shut Sir Grout owners down. It’s also recession proof. If people can restore their homes versus replace, that’s going to save the homeowner thousands of dollars— and that’s what it really boils down to.”
“I am a U.S. Marine Corps Gunnery Sergeant who retired recently after 20 years of military service. I spent my career leading Marines, managing communications security, working as a recruiter, and obtaining a top-secret clearance. I was looking for something that offered better work-life balance and autonomy in my next career. My wife Allison and I explored a few concepts but ultimately chose Sir Grout because of the unique service offering, outstanding support, and the freedom to conduct our business with the help of their National Call Center.”