Hydrate IV Bar is an IV therapy spa franchise staffed by registered nurses, built around a membership model that drives recurring revenue. With 90,000+ clients served and locations across four states, the brand is now franchising nationally.
At a Glance
- Minimum Liquid Capital Required — $125,000. Liquid capital means readily available cash or cash-equivalent assets accessible without borrowing, selling a primary residence, or relying on future income.
- Ownership Model — Owner-operator. The franchise owner establishes the culture and leads the team.
- Location Type — Retail spa. Purpose-built spa environment in a commercial retail setting.
- Time Commitment — Full-time. Active ownership is required to build and maintain the spa culture.
- Experience Required — None in medical or wellness. Business management and community engagement skills are valued.
Top 5 Reasons to Invest
- Membership model drives predictable recurring revenue
- $4 trillion health and wellness industry, growing fast
- 90,000+ clients served, proven consumer demand
- Medical relationships and compliance infrastructure already built
- 26 of 47 territories sold — limited availability
About Hydrate IV Bar
Hydrate IV Bar was founded in Denver, Colorado in 2016 by Katie Gillberg, a former medical sales rep who recognized that IV therapy could be used for far more than treating hangovers. She built a brand around proactive wellness — helping clients feel good in the present moment, not just recover from the night before. By 2020, she had opened four spas across the Denver metro area before franchising the concept in late 2020.
Today Hydrate IV Bar operates corporate and franchise locations across Colorado, Arizona, Texas, and Utah. The brand has served 90,000+ clients, sold 10,000+ memberships, and earned 15,000+ five-star reviews. Item 19 of the FDD reports average gross sales of $712,422, with a high of $1,650,955. Individual results will vary — refer to the FDD for complete details.
Why Franchise With Hydrate IV Bar?
- Recurring revenue built in — 40%+ of revenue comes from memberships, creating a predictable monthly base that grows as your client community builds.
- Medical infrastructure already in place — navigating pharmacy relationships, supplier vetting, insurance, and compliance is complex. Hydrate IV Bar has spent 7+ years building those relationships so you don’t have to start from scratch.
- Fast path to opening — site selection takes approximately 90 days, buildout 60 to 90 days, and training one week. Grand opening typically occurs within 7 months of signing.
- Low overhead model — limited staffing requirements and a focused service menu are designed to support strong margins. The brand reports up to 43% EBITDA potential.
- Female-founded, mission-driven brand — Hydrate IV Bar’s inclusive wellness culture resonates strongly with today’s health-conscious consumer and drives organic word-of-mouth referrals.
ABF Advisory Perspective
Market Analysis
IV therapy has completed its transition from a niche recovery treatment to a mainstream wellness category. Consumers are booking monthly drip appointments the same way they book gym memberships or massage sessions — as a routine investment in how they feel. The membership model at Hydrate IV Bar is the right structure for this consumer behavior, and 40%+ recurring revenue is a meaningful differentiator in the wellness franchise space.
ABF Timing Insight
With 26 of 47 available territories already sold, this is a brand where timing matters. Candidates in markets where Hydrate IV Bar doesn’t yet have a presence have a real first-mover advantage in a category that rewards early brand recognition. The $125,000 minimum liquid capital requirement makes this accessible to a broader pool of wellness-minded investors, but the $500,000 net worth requirement ensures franchisees have the financial foundation to weather the ramp-up period. If IV therapy is a category you’ve been watching, the window here is narrowing.
Training and Support
- Comprehensive initial training — covers day-to-day operations, service protocols, marketing and sales, staff management, and the systems for running the spa efficiently.
- Medical and compliance support — the #TeamHydrate team includes medical, hospitality, and operations experts who guide franchisees through the regulatory and clinical requirements of the business.
- Weekly mentorship calls — ongoing check-ins with the corporate team provide continuous coaching and accountability beyond the opening period.
- Marketing and design support — franchisees receive access to proven marketing strategies, design resources, and inventory management support as needed.
- Financing partnerships — Hydrate IV Bar has partnered with Benetrends, offering SBA loans, IRA/rollover funding through the Rainmaker Plan, and equipment leasing options for qualified candidates.
Franchise Owners That Thrive
- Community-minded operators — owners who want to be genuinely embedded in the local wellness community, not just running a business from behind a desk.
- Culture builders — the spa environment lives or dies on the team dynamic. Owners who lead with empathy and set the tone from day one build the strongest locations.
- Health and wellness professionals — nurses, practitioners, and wellness industry veterans looking to step out of a clinical setting into ownership are a natural fit.
- Service-oriented leaders — Hydrate IV Bar’s brand promise is built on how clients feel. Owners who are obsessed with the client experience drive the reviews and memberships that fuel growth.
- Mission-aligned investors — candidates who believe in inclusive, positive wellness — not shame-driven health culture — will connect with the brand’s identity and attract like-minded clients.
Who This Franchise Is NOT For
- Passive ownership seekers — active leadership presence is required to build and sustain the spa culture that drives membership retention.
- Candidates uncomfortable with a medical service environment — while no medical background is required, owners must be comfortable overseeing a team of registered nurses and navigating medical compliance requirements.
- Anyone expecting short-term returns — membership-based businesses build value over time. Patience through the ramp-up period is essential.
- Candidates below the financial qualifications — Hydrate IV Bar requires a minimum of $125,000 in liquid capital and a net worth of $500,000. These are franchisor standards, not guidelines.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need a medical or nursing background to own a Hydrate IV Bar?
A. No. Franchise owners are business operators, not clinicians. All IV therapy and injection services are administered by registered nurses. Your role is to lead the team, build the client community, and manage the business. Hydrate IV Bar’s training covers everything you need to know about running the operation.
Q. How does the membership model work?
A. Clients enroll in monthly membership plans that provide regular IV therapy sessions at a preferred rate. Over 40% of Hydrate IV Bar’s revenue comes from memberships, creating a recurring revenue base that grows as your client community builds. Shot Passes and build-your-own IV options serve clients who prefer flexibility over a monthly commitment.
Q. What does the Item 19 financial performance data show?
A. Item 19 of the Hydrate IV Bar FDD reports average gross sales of $712,422, with a high of $1,650,955. Individual results will vary based on location, market, ownership, and other factors. Review the complete FDD with a franchise attorney before making any investment decision.
Q. How long does it take to open a Hydrate IV Bar location?
A. The typical timeline is approximately 7 months from signing to grand opening — roughly 90 days for site selection, 60 to 90 days for buildout, and one week of initial training before launch.
Q. Are there territories still available?
A. As of the most recent data available, 26 of 47 territories have been sold. Availability is first-come, first-served. Complete the form below to find out if your market is still open.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $125,000 and minimum net worth of $500,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Hydrate IV Bar.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.