Most people who want a franchise talk to one or two brands. A FranServe consultant is paid to look across a portfolio of more than 700 concepts and identify which ones fit a candidate’s background, capital, and goals. Consultants work from home on their own schedule. FranServe is the world’s largest privately owned franchise consulting network. Period.™
At a Glance
- Liquid Capital Required: $24,900 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Independent, contract-based consultant
- Location Type: Home-based
- Time Commitment: Full-time or part-time
- Experience Required: None in franchising
About FranServe
FranServe consultants guide candidates through franchise selection. The work is matching: what the person wants from ownership, what they can fund, and which concepts in an 700-plus brand portfolio are a real fit. Franchise companies pay the referral fee when a placement is made.
Consultants can also earn by helping clients reach the capital to fund a purchase and by working with existing owners who want to franchise their own concept. More than 600 consultants are active across North and South America.
Why Become a FranServe Consultant?
- Home-Based Flexibility: Work full-time or part-time on your own terms.
- Present from a portfolio of more than 700 franchise concepts rather than a single brand.
- Earn from placements, from funding assistance, and from helping owners franchise their concept.
- Start without franchise experience. Training is built for people coming from other fields.
- Use prospect tools, SEO and SEM partners, and a social media firm instead of relying only on personal contacts.
- Add E2 and EB-5 visa training, which opens a candidate pool many consultants cannot serve.
- Low Investment & Overhead(financing available): Opportunity for strong ROI.
Multiple Income Streams
Earn from helping clients buy franchises, access funding, and franchise their own businesses.
- Unlimited Income Potential: You Control your success with no income cap.
- Comprehensive Training: 3-phase onboarding, 160+ hours of continuing education, and personal mentorship.
- No Selling or Cold Calling: FranServe’s marketing and lead systems deliver qualified prospects.
- Proven Systems: Access to powerful CRM tools, branded websites, and back-office support.
- Industry Growth: Franchise consulting demand is up 700% since 2008 and still climbing.
Why This Opportunity, Why Now
ABF Market Analysis — Franchising spans more than 80 categories. Buyers want a proven model, training in an industry they have not worked in, and financing that an independent startup often cannot get. The International Franchise Association has reported as few as 25 franchise consultants per state while the number of franchise establishments continues to grow.
ABF Timing Insight — Baby boomers leaving a career, corporate professionals looking for an exit, and owners who want to franchise what they already built keep arriving at the same question. A consultant’s day is a discovery call, a short list, and an introduction to the brands that fit. The demand is for someone who knows the landscape.
Training & Support
- New Consultant Training, Consultant Development Training, and continuing education, with unlimited access to live and on-demand sessions from industry experts.
- One-on-one coaching and mentoring with an experienced consultant.
- Regularly scheduled mastermind workshops with peers, plus an annual convention and expo.
- An online support center for client, material, and resource management, with a digital network for sharing best practices.
- A professional website that is built, hosted, and maintained.
- Optional CFC (Certified Franchise Consultant) and CAFC (Certified Advanced Franchise Consultant) designations after meeting placement, recommendation, and exam requirements.
- Dedicated support staff available by phone.
Our Ideal Consultant
- Customer-service oriented with a desire to help others
- Strong work or business experience in any field
- Clear communicators who stay organized and analytical
- Patient and persistent with a process that runs in months
- Able to work independently and follow a proven system
- Aligned with integrity, growth, and teamwork
Frequently Asked Questions
Q: Do I need franchise experience?
A: No. Training is designed for people arriving from other industries. What matters is the ability to learn a system, stay organized, and work with people making a major decision.
Q: How do consultants get paid?
A: Franchise brands pay referral fees when a consultant’s client purchases a franchise. Consultants also earn from helping clients secure funding and from working with business owners who want to franchise their own concept.
Q: Can this be done part-time?
A: Yes. The model supports both part-time and full-time consultants, and the schedule is set by the consultant.
Q: How do I find candidates?
A: Prospect generation services, SEO and SEM agency relationships, and a social media firm are available. Many consultants also work their professional network. The model does not rely on cold calling or high-pressure selling.
Q: What does the first 90 days typically look like?
A: New consultants move through the initial training programs, get a website built, and begin coaching with a mentor. Early work is learning the portfolio and the matching process, then starting outreach. Placements are not same-week events.
Q: How important is the leadership team when choosing this?
A: Very important. Speak with current consultants about how they were trained, how candidates are matched, and what support looks like after the first placement.
Next Steps
If you are drawn to a home-based consulting role, a portfolio of more than 700 brands, and work that is matching people to a franchise rather than operating one, FranServe is worth a direct conversation. We recommend speaking with current consultants as part of your due diligence. Complete the form below to request a qualification review.
This profile represents general information about this business opportunity. Individual results may vary. Refer to the disclosure documents for complete details.
Jack and Jill Johnson, FranServe Consultants talk about their experiences.
Laura Rolfe, FranServe Consultant
Alesia Visconti on becoming a FranServe Consultant at FranServe.
“Every single day I am thankful for FranServe and the FranServe Family. Never in my wildest dreams would I have imagined how personally, professionally and financially fulfilling my decision to join this organization would be. Honored to be a part of this amazing organization!”
“With over 18 years of experience in the franchise industry, I wanted to elevate my ability to guide aspiring franchisees toward the right franchise opportunity. Joining FranServe has been a game-changer. Their exceptional training, ongoing education, and industry resources gave me the confidence to build my consulting business on a solid foundation. What truly sets FranServe apart is the community. The network of consultants is incredibly supportive, sharing knowledge and celebrating each other’s successes. FranServe has empowered me to expand my business and positively impact the lives of my candidates while also enjoying the freedoms that come with owning my own consulting business.”
“The training and continuing support from FranServe is more than I could have asked for. The mentor program really helps you fine tune your approach and get to a high degree of success. There are also many programs that help you meet other consultants which helps build smaller partner teams you can learn from and educate yourself through.”