NaturaLawn of America Franchise
Founded in 1987 in Frederick, Maryland, NaturaLawn of America leads in innovative, organic-based lawn care, prioritizing safety for children, pets, and the environment. We use exclusive proprietary products and biological controls to address lawn issues at their source, avoiding harsh chemicals like 2,4-D. Our commitment delivers high customer retention, averaging eight or more years.
What sets us apart is our pet-safe approach, including Mosquito Ranger® and Tick Ranger® programs, creating a truly different experience from competitors reliant on pesticides. Franchise owners like Roy Good note, “The power of the NaturaLawn franchise is that the method and systems we have in place are tried and true.” We’re building sustainable communities through environmentally responsible practices.
“We created a niche, and the industry has somewhat tried to follow us, but they’re very slow in adapting to this new way of conducting a safer lawn care system. They are not doing a very good job,” Phillip Catron, Owner notes. “We’ve been growing at double digits every year since our inception, and we will do a little more than $105 million this year.”
Why Franchise With NaturaLawn?
Our innovative organic-based model empowers eco-focused entrepreneurs with proven tools for success.
- Exclusive Territories: Secure major metro or secondary markets to capitalize on untapped growth potential.
- Proprietary Products: Access unique natural fertilizers and controls no other franchise offers.
- High Retention: Benefit from loyal customers averaging eight+ years for steady revenue.
- Pet-Safe Innovation: Deliver services avoiding harsh chemicals, appealing to health-conscious families.
- National Recognition: Leverage brand prestige from associations and consumer trust since 1987.
- Scalable Growth: Use a tested system with resources to expand and build long-term wealth.
Training and Support
Comprehensive training and ongoing assistance ensure franchisees thrive from day one.
- Marketing Expertise: Receive custom plans, ad pieces, customer lists, and a tailored website.
- Operations Guidance: Get in-depth instruction, budgeting help, and year-round field support from a dedicated Regional Manager.
- Purchasing Savings: Tap national programs for discounted products, supplies, and favorable payment terms via a centralized team.
- Accounting & HR Aid: Access tools that save on fees, plus help with HR and tax complexities.
- IT Solutions: Start with a turnkey computer system, remote support, and database backups for smooth operations.
- Technical Training: Benefit from classroom and on-site field sessions on proprietary products and industry trends.
Who Are We Looking For?
NaturaLawn seeks dedicated entrepreneurs with a passion for eco-friendly businesses and community impact. You’re a driven leader with sales or management experience, ready to commit to our proven system. No prior lawn care expertise is required, as our training equips you fully.
You value sustainability, excel in building relationships, and have entrepreneurial spirit. With access to $50,000 in cash liquidity and a $75,000–$125,000 line of credit, you’ll fit our family-like network. If you’re eager to grow a rewarding, environmentally responsible venture, NaturaLawn is your perfect match.
Frequently Asked Questions
Q. How long does training take before opening my franchise?
A. Initial training includes in-depth classroom and on-site field sessions, typically spanning several weeks, followed by ongoing support to ensure a smooth launch.
Q. Meet Franchise Owner Diego Antonio. What interested you about NaturaLawn?
A. There are many reasons why I decided to be part of the NaturaLawn family:
- Proven in time—over thirty years successfully providing organic-based lawncare services
- Proprietary products that are exclusive to NaturaLawn
- A team at home office that is committed to your overall success
During my early conversations with the team, I saw a commitment to environmentally friendly practices like no other in the industry. This aligned perfectly to my values and vision of reducing the amount of pesticides going into the environment.
Q. What is truly unique to NaturaLawn?
A. NaturaLawn offers ownership to every employee across the system every year they are employed—for every year they are employed, they achieve a $5,000 discount/credit toward the purchase of a franchise up to $20,000. With a franchise costing $39,500, that’s most of the cost.
“We’ll even help finance the deal,” Catron says. “It’s a way to attract good people, it’s a way for us to identify people so we’re promoting from within those who believe in the system. And for our independent franchise owners, it’s a great way for them to recruit people.”
Ready to cultivate a thriving, eco-friendly business with NaturaLawn of America? Complete the Request Info Form today to explore franchise opportunities and secure your exclusive territory!