CITY ROW Franchise Overview

CITYROW offers instructor led group fitness workouts which pair high-intensity intervals of rowing with strength and mobility training for the most effective, dynamic workout on the market. The row machine is THE MOST EFFECTIVE stationary cardio machine on the market, but it needed an overhaul to make it sexy, accessible and fun for general fitness consumers. Thus, CITYROW was born.

CITYROW isn’t just another workout. It’s an experience that delivers results. Rowing is the future, poised to achieve the same level of consumer adoption as spinning and running. Long favored by athletes, trainers and physical therapists, the row machine is the most effective cardio machine on the market, working 84% of the body’s muscles in every stroke with minimal impact to the joints. It’s incredibly effective, challenging AND safe for the vast majority of the population and has longevity with its practitioners. Much like spinning and running before it, consumers just need to be educated and sold on its superior benefits.

CITYROW uses the WaterRower, which is the most visually appealing machine on the market. The WaterRower also provides a more fluid/organic rowing experience and is better overall for people who are non-rowers as they are significantly less jarring on the body.

Fitness has exploded into an $81 Billion industry with some fascinating attributes, they include:

  • 53M fitness club members in the US
  • 24M boutique fitness consumers in the US
  • Built-in demand
  • Cash business with no receivables
  • Cyclically stable business
  • Simple and easy
  • Rapidly growing segment of the fitness industry

CITYROW is a semi-absentee model with the following characteristics:

  • Keep your full-time job
  • Manager runs studios
  • Open multiple units
  • Ground floor of the industry
  • Limited, flexible time commitment
  • Recurring revenue model
  • Power of memberships
  • Few employees
  • Low investment ($214-$297K)
  • ROI opportunity!

CITYROW is about building a business, not buying a job! Our franchisees can choose to run the day-to-day operations OR work on their businesses as a semi-absentee franchise owner. Our franchisees have the flexibility to keep their full-time job if they choose, and run the business side of the business, while leaving the day-to-day operations and the servicing of customers to their Manager and team of trainers. This frees up their time to open multiple units, and build the business as large as they would like to build it.

Ideal Franchisee Candidate

The ideal candidate will be an individual (or husband & wife team) who recognizes the growth of the group fitness industry and wants to get involved, rollup their sleeves and really get connected to their community and drive a high level of engagement with their employees and the customers. This is a people business first and foremost. We want the franchisees to become the “mayor of fitness” in their communities with a focus on the guest experience.

SweatLifeNYC Episode 6: City Row

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