East Coast Wings + Grill was born to prove to America that not only can you enjoy Buffalo-style wings with a heat index that spans seven levels, but also choose from multiple flavors, fresh salads, flatbreads, signature burgers, wraps, and sandwiches, all prepared fresh to order.
East Coast Wings + Grill Franchise
East Coast Wings + Grill is a full service, family dining wings franchise that spotlights buffalo wings. Guests can choose from 60 different award-winning wing flavors and 7 heat indexes, to create over 420 combinations of Buffalo-style wings. Our secret East Coast Wings + Grill wing sauce has been a catalyst in winning the Best Hot Sauce at the National Buffalo Wing Festival in Buffalo, NY. East Coast Wings + Grill prides itself in offering a complete dining experience by providing a warm and inviting atmosphere, a variety of menu items including signature burgers, flatbreads, skillets, craft beer, and exceptional hospitality. Our mission is to find the best entrepreneurs to join our chicken wings franchise and staying committed to helping these franchisees succeed.
The chicken segment in restaurants is still the strongest and fastest growing segment in NRN Top 200 as total U.S. sales were $26.5 billion up 8.9% year over year.
The U.S. craft beer market, as defined by industry trade group the Brewers Association (BA), grew from less than 5% market share to more than 13% of all beer sold in America within 10 years.
Why East Coast Wings + Grill?
East Coast Wings + Grill is a Super Regional that has great community connections in secondary and tertiary markets. There is solid brand awareness in core markets and a loyal customer base. Below are additional reasons why you should franchise with East Coast Wings + Grill:
Focus on Franchisee and Guest Satisfaction
- Positive dining experience for the guest
- Positive investment experience for the franchisee
Strong Brand Reputation and Relevancy
- Neighborhood, family friendly casual dining restaurant
- Broad customer base – families, groups, all income levels, locals
- Positive experience for the guest –expansive menu, great food quality, inviting ambiance and décor, exceptional hospitality
- Loyal guests who live and work in the area
- Founded in North Carolina
- Sports environment without being a sports bar
- Culture of Brand built on guest service and food quality
- Freshly prepared food
- 60 wing flavors with 7 heat indexes
Industry Leading Unit Level Economics and ROI Model – Driven by Unit Level Economics®
- Positive financial experience for franchisees
- Strong sales to investment ratio
- Efficient footprint/prototype
- Inline or end cap – no need for a free-standing building
- High unit continuity rate
Trusted and Experienced Franchisor with High Franchisee Satisfaction
- Executive team and ownership have combined over 120 years of restaurant experience
- Executive team and ownership have combined over 75 years in franchising
- Best in class supply chain and vendor relations
- High quality franchisees – engaged, smart, passionate, committed
- Accessibility to Corporate team
- Company member of International Franchise Association and National Restaurant Association
Attractive Financial Performance*
- Average Gross sales – $2,037,044* (2.0 model)
- Average EBIT–12.94%* (2.0 model)
- Sales to investment ratio – 2.70 to 1* (2.0 model)
*EBIT as submitted by our full service franchised restaurants operating in 2022 as published in item 19 of our April 2022 Franchise Disclosure Document. Individual financial performance will vary.
Training & Support
Business Development – We guide our franchisees to manage all East Coast Wings + Grill franchise costs. Once a franchise agreement is signed, we walk the new franchisee through an orientation and on-boarding.
Training & Development – East Coast Wings + Grill is committed to teaching and growing franchisee talent. Owners, operating partners and managers will receive a combination of classroom and in store training to achieve the necessary skill to open and operate an East Coast Wings + Grill restaurant.
Marketing – Our marketing department is a partner in the pre-opening, opening and post opening of the restaurant. We equip the franchisee with a local store marketing toolbox to make a connection within the community and assist the franchisee with traditional and non- traditional marketing strategies, including consumer research, media planning and creative development.
ECW+G has a robust guest loyalty program and utilizes all the social media platforms to attract guest to the restaurant.