MADABOLIC Fitness Franchise

MADABOLIC, THE CONCEPT….At last, a new standard for group fitness. Rooted in science and backed by years of experience, MADabolic’s signature intervals are designed to torch body fat, increase strength and promote lean muscle. MADabolic delivers unparalleled Strength and Conditioning to an oversaturated cardio-focused market. We combine an incredible fitness workout with a strong emphasis on proper nutrition.


The industry’s first and only strength-driven interval training franchise.

Madabolic Fitness Franchise


THE INDUSTRY – According to the IHRSA the $100 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. If anything, it’s accelerating. Currently only 20% of American adults have a fitness club membership, a number that easily double in the next 10 – 15 years.  MADabolic is more than just a fitness club, it is a lifestyle club.


  • Rapidly expanding market for boutique fitness
  • Low Initial start-up cost
  • Lifestyle Brand
  • Limited number of employees
  • Best in class workout that stands out in the market
  • Significant pre-opening support from real estate selection through build-out and opening
  • Ongoing support throughout your time as a franchise partner

THE SUPPORT – Our Franchise is built on a simple strategy.  We determine the things that could keep an owner from being successful and remove these barriers.  MADabolic will provide you with a strong brand image, efficient and well tested operating systems and ongoing support from experienced team members.   All of this is designed to provide you with the tools you need to build and run your business. We combine an incredible fitness workout with a strong emphasis on proper nutrition.

THE TECHNOLOGY – We put technology and innovation at the forefront of everything we do. Our goal is to streamline your operational responsibilities while at the same time creating the best client experience possible.  The ultimate goal is for MADabolic to make our franchisees operations as seamless as possible.


  • Seasoned team with expertise in developing multiple world class franchise brands
  • Expertise in all aspects of the fitness industry
  • Extensive marketing support to help you successfully launch your business
  • Ongoing education and training for all stages of your business from experts in the industry

Madabolic Fitness Franchise


Structure & Accountability

Our corporate training team is led by our co-founders, Brandon Cullen and Kirk Dewaele. This dynamic duo is constantly innovating while developing industry-leading training methods. Having encountered countless styles of training, these two have been exposed to some of the industry’s best strength and conditioning coaches and programs throughout the course of their athletic careers. To date, they’ve worked with tens of thousands of clients, ranging from everyday people to elite professional athletes – all of whom feed their fitness database of test subjects, successes, and failures, and enable to them deliver the top notch programming that drives our reputation.

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