The Max Challenge Franchise
Since 2011, MAX Fitness and Wellness Center has empowered the 77% of Americans not exercising, who crave better health, fitness, and appearance. Unlike typical gyms, we combine exercise, nutrition, and motivation to break participation barriers. Our 41-month average member retention proves our success in building sustainable habits.
Rebranded in 2025 from The MAX Challenge, our 27+ locations in New Jersey and beyond focus on long-term engagement. Franchisees join a proven system that transforms lives and communities. We foster inclusive wellness with personalized coaching and a welcoming ethos.
Why Franchise MAX Fitness and Wellness Center?
Our 14-year proven model empowers franchisees to transform underserved communities.
- Premier Marketing & Sales Support: Lead management, nurturing, and centralized call center for seamless sales and bookings.
- Industry Leading Retention Rates: Average member stays 41 months, ensuring stable revenue.
- Ancillary Revenue Streams: My Wellness Coach, supplements, apparel, and class equipment sales.
- Flexible Investment Levels: Franchise models tailored to various investment capacities.
- Integrated Wellness Coaching: Personalized coaching sets us apart in fitness.
- Community Focus: Strong member relationships boost retention and local impact.
Training and Support
Robust training equips you to lead a MAX Fitness and Wellness Center.
- Comprehensive Onboarding: Learn operations, coaching, and systems in weeks.
- Marketing Guidance: Access proven lead generation and sales strategies.
- My Wellness Coach Training: Deliver personalized nutrition and wellness coaching.
- Facility Setup: Get help with site selection and modern design.
- Ongoing Support: Receive continuous operational and program guidance.
- Community Building: Master relationship-driven retention techniques.
Who Are We Looking For
MAX Fitness seeks engaged leaders with strong communication and leadership qualities. You’re passionate about fitness and driven to make a positive community impact.
You excel at building relationships and inspiring wellness in the underserved. If you’re committed to transforming lives through inclusive fitness, MAX Fitness and Wellness Center is your franchise.
