Tough Mudder


Join one of the world’s most iconic brands as we disrupt the fitness industry. Again.


10% of people who sign up for Tough Mudder never make it to the start line. Why? Most of them signed up alone, instead of on a team. It turns out that teamwork in training is just as important as teamwork on the course. That’s why we’re launching the opportunity to own a Tough Mudder Bootcamp. With 3 million instant customers and a disruptive approach to fitness, we’re tougher together. It’s no surprise that reserved territories are going fast, joining the Tough Mudder Bootcamps already slated to open in early 2018.

  • Instant Customer Base

    The Tough Mudder community is made up of over 3 million participants, volunteers, and spectators. Open your Tough Mudder Bootcamp knowing that, on day one, we’ll be able to refer members your way.

  • Low Investment, High revenue Potential Model

    With a minimal real estate footprint, low upfront investment, and instant customer base, you’ll be set up for success.

  • Unparalleled Marketing Support

    Launch your Tough Mudder Bootcamp with a custom marketing plan and keep members coming back with localized business and marketing strategies designed by leaders in the industry.

  • Premium Turn-Key Operations

    Unique workouts delivered via our custom technology, classes built on functional fitness not expensive equipment, and support from a world-class operations team. We’ve done everything for you except reserve a territory.

Tough Mudder Franchise Opportunities


We’ve spent the past year incognito, prototyping workouts and class formats to create a program that truly disrupts the fitness industry. Pairing team workouts with high intensity interval training, the 6 different classes increase accountability, deliver amazing results, and provide a fun training program. This is not an indoor jungle gym – there aren’t any obstacles. It’s functional fitness for life, not just a Tough Mudder event.

Each class is supported by our unique technology platform that delivers movements at each class station, so coaches can coach (and you don’t have to worry about programming or expensive trainers). Plus, you’ll receive new workouts daily, keeping classes diverse and members coming back for more.


  1. 3M – Size of Instant Customer Base
  2. 21B – Media Impressions in 2016
  3. 2K+ – Territories Available
  4. 55 – Territories Reserved in the first two weeks.


Tough Mudder FranchisesThe Tough Mudder Bootcamp space was designed to emphasize functional fitness and teamwork training. Each day’s 45 minute class features a unique workout, aimed to deliver a full-body workout that is fun, customizable [to challenge all fitness levels] and safe. Training programs are built against four fitness pillars: Power, Strength, Endurance and Agility. Motivational coaching combines with innovative demo-screen technology to keep participants on track during this high-paced, variety-filled session. Teamwork activities and interactive stations where work is shared with others bring the class together and foster a sense camaraderie.


Tough Mudder Franchise OpportunityPeople have been training for Tough Mudder for years, now we’re putting a name on it. The Tough Mudder Bootcamp is designed to bring the Tough Mudder and local community together, while providing the best group based functional fitness workout. The affordable price point for classes brings the teamwork, camaraderie, and fun that make a Tough Mudder unique, to even more people. Moreover, integration with Tough Mudder events unites members around a common goal, while introducing new members who want to join the Tribe.

Tough Mudder Training Video

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