Become a neighborhood hero providing essential pest control services through a trusted brand with 85+ years proven success. Truly Nolen franchisees operate home-based businesses offering pest management backed by innovative Four Seasons approach, iconic Mouse Car marketing, and comprehensive support in a recession-resistant $11.7B industry!
Top 5 Reasons to Invest in Truly Nolen:
- 85+ years experience, 365+ locations worldwide
- Home-based start, low investment $50K-$122K
- Recurring revenue model with multiple services
- Iconic Mouse Car mobile billboard marketing
- $11.7B industry, recession-resistant demand
Truly Nolen Franchise Opportunity
Since 1938, Truly Nolen has been outsmarting pests, growing into a globally recognized franchise spanning the United States and 69 countries. Franchising since 1998, we’ve developed unique and effective pest control programs for commercial and residential properties.
Our reputation for innovation sets us apart. Famous yellow Mouse Cars—professional yet approachable—overcome negative pest control stigma while serving as mobile billboards adored by adults and children. We’re cultivating franchisee success stories through time-tested protocols and comprehensive support.
Why Franchise With Truly Nolen?
Our proven pest control system delivers exceptional results through comprehensive services in an essential $11.7B recession-resistant industry.
- 85+ Year Proven Track Record: Most stable pest control company in industry with treasure trove of knowledge and best practices. Respected brand known for integrity and innovation creating competitive advantage versus unknown startups attracting customers easily.
- Recurring Revenue Model: Four Seasons residential program and commercial contracts provide predictable cash flow. Multiple services including termite control ($5B annual U.S. damage), rodent, mosquito, bed bugs, and commercial sanitizing creating diversified income streams.
- Territory Protection and Peer Network: Protected territories allow focus on building business and customer relationships. Multi-unit options for ambitious entrepreneurs. Peer network connects franchisees for sharing knowledge and expertise.
- Home-Based Low Investment: Initially home-based mobile business requiring no brick-and-mortar for first couple years. Total investment $50K-$122K with fleet and equipment leasing options. Most owners start solo then expand.
- Comprehensive Service Portfolio: Beyond extermination—Four Seasons residential, Progressive commercial, Total Termite Protection, customized treatments, insulation replacement, rodent exclusion, and commercial sanitizing creating year-round revenue.
ABF Exclusive Insights
Market Analysis: $11.7B pest control industry with consistent essential demand. Termites cause $5B+ annual U.S. damage. Recession-resistant with recurring revenue through seasonal programs. Protected territories enable relationship building.
Competitive Advantage: 85+ years experience versus newer franchises. Iconic Mouse Car recognition. National Commercial Division chain account access. Corporate purchasing power and preferred vendor network reducing costs. Peer franchise network accelerating success.
ABF Investment Tip: Home-based start eliminates expensive overhead. $50K minimum cash lower than many franchises. In-house franchise fee financing available. Start solo as owner-operator keeping costs lean. Target markets with older housing and limited quality pest control. Multi-unit opportunities available.
Training & Support
Truly Nolen ensures franchisee success through best-in-class training and ongoing support transforming entrepreneurs into pest control experts.
- Comprehensive Multi-Format Training: Online platform, training calendars, and in-person sessions covering pest and termite control, bed bugs, rodents, and all protocols. No prior experience required with thorough preparation provided.
- Time-Tested Service Protocols: Access to industry-leading Four Seasons residential program and Total Termite Protection. Proven methodologies developed over 85+ years eliminating trial-and-error while providing environmentally conscious solutions.
- Ongoing Technical Support: Experienced experts provide support by phone, video, email, and on-site for any issue. Team continuously researches and develops new efficient methodologies benefiting franchisees and customers.
- Marketing and Business Development: Pre-printed materials, radio spots, social media assets, community kits, GMB and Facebook setup, 800-GO-TRULY access, and custom creative assistance. National Commercial Division account access accelerating growth.
- Protected Territories and Peer Network: Safeguarded territories focusing on building customer relationships. Peer network connects franchisees creating collaborative environment for sharing knowledge and expertise.
Why Are Truly Nolen Franchise Owners Thriving?
Truly Nolen seeks hardworking entrepreneurs willing to learn while building essential community service business. You’re motivated by exceeding customer expectations and becoming neighborhood expert. Prior pest control experience not required—we value work ethic, communication skills, financial aptitude, and passion for success.
- Willingness to learn the Truly Nolen way
- Financial awareness and planning aptitude
- Effective communication and listening skills
- Engagement with franchise team and peers
- Strong work ethic handling physical demands
- Adherence to standards and core values
- Calculated risk-taking for business growth
Frequently Asked Questions
Q: What are qualifications and financial requirements?
A: Complete franchise application, pass background and credit checks, minimum $50K cash. Need pest control license obtainable through hiring licensed professional or brokerage service. In-house franchise fee financing available. Total investment $50K-$122K, $35K franchise fee, 4-7% royalty.
Q: Can I start home-based without physical office?
A: Yes. Mobile business operates without physical office initially for first couple years. Home-based start eliminates overhead. Office space may be needed as you grow.
Q: How many team members needed?
A: No set requirement. Most start solo as owner-operators unless converting existing business. Team grows as business expands.
Q: What makes Truly Nolen different from other pest control franchises?
A: 85+ years experience, iconic Mouse Car brand recognition, National Commercial Division chain accounts, home-based mobile start, comprehensive service portfolio with recurring revenue, corporate purchasing power, peer network, and ongoing technical support.
Q: What financing options are available?
A: Partner with Benetrends and FranFund. In-house financing for initial fee subject to approval. Fleet and equipment leasing options reducing upfront capital.
Next Steps
Ready to join the pest control franchise with 85+ years experience becoming a neighborhood hero? Complete the form below to talk to our franchise development team and to discuss specific details and territory availability for this top franchise brand.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details about fees, obligations, financial performance, and all franchise terms before making any investment decision.