Franchise OPPORTUNITIES

Wing Boss

Wing Boss Franchise

Dickey’s BBQ Pit, America’s largest BBQ chain, announces the launch of their New Restaurant Brand, Wing Boss. Wing Boss’s virtual brand has been so successful since its inception in March that the company decided to turn it into a brick-and-mortar operation.

WING BOSS Franchise Opportunity

Dickey’s Restaurant Brands opened their first Wing Boss location in Addison, Texas this past summer 2022. Having only been available for delivery from 70 locations, the popular chicken wings will now be served in a 1,500-square-foot locations that’ll feature a real sports bar vibe thanks to a full-service bar and several TVs where fans can watch a game while enjoying the sporty snack.

“We are thrilled to open our very first stand-alone Wing Boss location in Addison,” Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, told QSR. “Dallas has been Dickey’s home for 80 years, so this is the perfect place for us to start building out this thriving brand. Dickey’s has a long history of delivering Legit Texas Barbecue, and by taking our heritage and applying it to smoked chicken wings, we’ve seen impressive results with guests across the country. We can’t wait to introduce our delicious pit-smoked wings, crispy boneless bites and tenders to more of the Dallas community.”

The Wing Boss menu features combo meals, wings by the piece, and party packs, as well as chicken tenders that can be ordered with a variety of dipping sauces. Sides include fries, cheese fries, mac and cheese, coleslaw, and yeast rolls.

OUR STORY

Wing Boss FranchiseThere’s every other wing joint in the world, and then there’s Wing Boss. The Dickey’s Restaurant Brands have come a long way since Travis Dickey opened the first Dickey’s Barbecue Pit location in 1941 — but the smoke pit has remained a constant, burning heartbeat of the brand. When the culinary team decided that the pit was a great place for meaty chicken wings, a whole new flavor opportunity was created. Sure, other places with wings on the menu talks up their secret sauce or signature spice recipe they put on everything, but their flavor only goes sauce deep. Wing Boss is a bird of a different feather.

Only Wing Boss wings start with Dickey’s legendary barbecue smoke pit. Once those wings soak up that slow-smoked hickory flavor, we flash-fry ‘em to order at 350 degrees. By the time those wings get bathed in one of our Boss sauces, we’re talking deep, smoky flavor none of those other wing weaklings can even hold a candle to. Whether it’s classic Bone-In Wings, Boneless Wings, and Tenders, or famous Loaded Fries, Wing Boss brings you the kind of taste that could only come from the legendary smoke pit at the heart of Dickey’s Legit. Texas. Barbecue™.

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