WOW 1 DAY PAINTING is a residential and commercial painting franchise built on a simple promise: Speed + Quality = WOW. Founded in 2010 by Brian Scudamore — the founder of 1-800-GOT-JUNK? — the brand has grown to nearly 70 franchise units across the US and Canada. The company completes painting projects in one day using W-2 employee crews, not subcontractors, delivering quality control and brand consistency that sets it apart in a $40 billion fragmented industry.
At a Glance
Minimum Liquid Capital Required: $50,000
Total Investment: $92,000 – $182,000
Franchise Fee: $40,000
Royalty: 6%
Ownership Model: Owner-operator (semi-absentee possible after 2 years or with operating partner)
Location Type: Home-based with work van
Experience Required: None in painting; leadership, sales, and customer service orientation preferred
Top 5 Reasons to Invest
- One-day completion model — revolutionary differentiator in a fragmented industry
- From the founders of 1-800-GOT-JUNK? — 30+ years of proven franchise systems
- $722K average revenue (2022) with top performer at $2.97M
- W-2 employees, not subcontractors — quality control and brand accountability
- Performance Guarantee — hit minimum targets or get your franchise fees back
WOW 1 DAY PAINTING Franchise Opportunity
The painting industry generates $40+ billion annually in the United States. It’s fragmented, unprofessional, and ripe for disruption — 75% of painters don’t even have a website, and no single company holds more than 1% market share.
The WOW Difference:
Most painting companies take days or weeks to complete a project. WOW 1 DAY PAINTING does it in one day. Customers don’t think it’s crazy — they think it’s brilliant. Minimal disruption, maximum convenience.
Why It Works:
WOW 1 DAY PAINTING uses a perfected system with properly sized crews to deliver the quality customers expect in a timeline that’s unexpected. The focus on residential interior work reduces seasonality, keeping franchise partners busy year-round even in four-season markets.
The O2E Brands Pedigree:
Brian Scudamore built 1-800-GOT-JUNK? into a $400 million system and the world’s largest junk removal company. He then applied the same franchise playbook to painting with WOW 1 DAY PAINTING and home exterior services with Shack Shine. The O2E Brands family has 30+ years of franchise development experience behind it.
Why Franchise With WOW 1 DAY PAINTING?
One-Day Completion Model: Nobody else owns this category. The one-day promise creates instant differentiation in a sea of unreliable, slow-moving competitors. It’s a marketing hook that resonates immediately with homeowners.
W-2 Employees, Not Subcontractors: WOW 1 DAY PAINTING hires its own painters. This ensures quality control, brand pride, and accountability that subcontractor models can’t match. Your crews represent your brand.
Franchise Performance Guarantee: Follow the systems and don’t hit minimum revenue thresholds in your first 12 months? You can opt out and receive your franchise fees back. That’s confidence in the model.
Franchise Payment Plan: Start with just $20,000 down on the franchise fee plus startup marketing expense. Lower barrier to launch while still getting full system support.
Back-Office Infrastructure: In-house call center, online booking engine, CRM, and sophisticated lead generation. Customers can book 24/7. You focus on building crews and delivering WOW experiences.
ABF Exclusive Insights
Industry Opportunity: $40B+ market with no dominant player. The painting industry lacks professionalism, reliability, and customer service. WOW 1 DAY PAINTING is building a household name in a category that doesn’t have one.
Financial Performance: Average US franchise revenue in 2022 was $722,187. Top performer generated $2,976,007. These are strong numbers for a home-based, low-overhead model.
Interior Focus Advantage: Residential interior painting is where the one-day model shines — minimal disruption to homeowners’ lives. Interior work also reduces seasonality, providing year-round revenue in markets with harsh winters.
Training & Support
12-Week Startup Program:
- 10-12 week launch process
- 10 days of field training with active franchise owners
- Field visit from dedicated startup coach
- Assigned startup manager for first two years
Operational Support:
- Call center and scheduling software
- Online booking engine and CRM
- Programs for hiring, onboarding, and retaining painters
- National vendor relationships for paint, vehicles, and equipment
Marketing Support:
- In-house digital marketing team (SEO, SEM, PPC)
- Customized local marketing programs
- National media buys and creative development
- 30+ years of home services customer acquisition expertise
Ongoing Development:
- Coaching calls and system-wide calls
- Annual Kickoff conference
- Peer-to-peer support network across O2E Brands family
Franchise Owners That Thrive
Strong fit indicators:
- Leadership-oriented — you build teams, not swing brushes
- Customer experience obsessed
- Sales-driven with competitive spirit
- Hungry to succeed and not afraid of hard work
- Values work/life balance and personal freedom
- No painting experience required — business builders, not painters
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Do you want fully passive, absentee ownership from day one?
- Are you uncomfortable hiring, managing, and leading crews?
- Do you lack the drive to build a customer-focused service business?
- Are you looking for a side project rather than a real business?
- Do you have less than $50,000 in liquid capital?
If you answered yes to any of these, this franchise may not be the right fit. WOW 1 DAY PAINTING requires hands-on leadership, especially in the first two years.
Investment Readiness Check
- Minimum Liquid Capital: $50,000 — required for consideration
- Net worth requirements will be verified during qualification
- Ownership timeline: Expect 2-3 months from signing to operational launch
- Franchise Payment Plan available — start with $20,000 down on franchise fee
- 15% discount on territory fees for qualifying veterans
- Territory availability based on market potential and population density
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need painting experience? A. No. WOW 1 DAY PAINTING franchise partners are business owners, not painters. You hire and lead crews while focusing on customer experience and business growth. The system trains you on operations.
Q. How do you paint a house in one day? A. Properly sized crews, perfected systems, and professional project management. The one-day model isn’t about rushing — it’s about efficiency and coordination that delivers quality in an unexpected timeline.
Q. Is this truly semi-absentee? A. Semi-absentee is possible from day one if you have an operating partner with ownership stake. Otherwise, plan on owner-operator involvement for at least the first two years before transitioning.
Q. What’s the Performance Guarantee? A. If you follow WOW 1 DAY PAINTING’s systems and don’t hit minimum revenue thresholds in your first 12 months, you can opt out of the business and receive your franchise fees back.
Q. What services beyond painting are offered? A. Multiple revenue streams: interior and exterior painting, popcorn ceiling removal, wallpaper removal, fence and deck painting, and other related services to maximize revenue per customer.
Next Steps
Complete the form below to request a qualification review and discuss territory availability for WOW 1 DAY PAINTING.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
Wow 1 Day Painting - Here's How We Do It In A Day from Brian Scudamore, CEO & Founder
WOW 1 DAY PAINTING - Big Promises
“We love the connections we are able to make with other franchise owners in the system. WOW 1 DAY PAINTING has a culture that promotes growth, offers a support system, focuses on the customer, and provides constant feedback. We truly believe this is a recipe for success!”
“What does being a Franchise Partner mean to me? Well, first thing, nobody can ever fire me. Secondly, I set my own upper level of how successful I want to be, how much money I want to make, and what kind of stability I can provide for my family. That’s what it’s all about.”
“I was looking for something in home services. Something that isn’t going away – an industry that’s been around for years and will continue on for years. WOW 1 DAY PAINTING’s whole model is focused on the customer, providing that exceptional experience, and delivering on what you promise. That really checked the box for me, because it’s those things that are important to me as a consumer. “
“There is so much potential with this business. The industry is so fragmented and we provide a level of service that others don’t. It’s also very gratifying to be in charge of your own future. At corporate jobs, they restructure to benefit the higher-ups without thinking about the employee. As a franchise owner, I never have to worry about that again.”