Image One USA is a home-based commercial cleaning franchise founded in 2011. The brand offers customized facility solutions for commercial clients through a B2B model with recurring contractual revenue. Image One provides proprietary technology for real-time pricing, customer communication, and web-based inspections, along with 24/7 franchisee support and a dedicated call center for appointment setting.
At a Glance
- Liquid Capital Required: $50,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator (part-time or full-time)
- Location Type: Home-based
- Time Commitment: Flexible (part-time possible with employees)
- Experience Required: None
Top 5 Reasons to Invest
- Home-based with low startup costs
- Recurring B2B contractual revenue
- Proprietary technology and apps
- 24/7 support with call center for leads
- Part-time operation possible
About IMAGE ONE Franchise
Image One was founded in 2011 to offer more than basic janitorial services — the brand delivers customized facility solutions for commercial clients. The business model centers on recurring contracts with businesses that need ongoing cleaning, sanitizing, and maintenance. Franchisees operate from home, managing crews that service clients at their facilities.
The brand has developed its IntelliClean system over 30 years, balancing client budgets with service needs through efficient processes. Proprietary apps and software enable franchisees to provide real-time pricing for proposals, communicate with customers, track tasks, and perform web-based inspections. A dedicated corporate call center handles appointment setting, and franchisees receive 24/7 support for questions and problem-solving — critical for a business where most jobs occur outside traditional hours.
Why Franchise With Image One?
- Home-based model eliminates real estate costs — service crews work at client facilities while owners manage operations from home.
- Recurring revenue from commercial contracts provides consistent income as businesses require ongoing cleaning services.
- Proprietary technology includes apps for real-time pricing, customer communication, task tracking, and web-based property inspections.
- Dedicated call center handles appointment setting and lead generation, supporting franchisee sales efforts.
- Flexible ownership allows part-time operation with employees or full-time scaling based on personal goals.
ABF Exclusive Insights
Market Analysis: Commercial cleaning is recession-resistant — businesses always need clean facilities regardless of economic conditions. Post-pandemic awareness of health and sanitation has elevated cleaning from aesthetic concern to operational necessity. Companies now prioritize long-term contracts with professional providers who meet EPA and CDC guidelines.
Competitive Advantage: Image One differentiates through technology and customization. While many janitorial franchises offer commoditized services, Image One’s IntelliClean system and proprietary software enable efficient, tailored solutions. The call center for appointment setting removes a common pain point for service franchisees — generating leads. Eco-friendly products appeal to sustainability-conscious commercial clients.
Financial Performance: Image One reports $157K average annual gross billing in Year 1 and $456.3K average annual gross billing in 2023 for full-time affiliates. Average monthly gross profit reaches $16.3K.* For a home-based franchise with under $62K total investment, the revenue-to-investment ratio is compelling.
*See Item 19 in the Franchise Disclosure Document for complete financial performance details.
Training & Support
- Module 1: One week at Illinois headquarters covering goal setting, cleaning procedures, customer relations, sales, and HR.
- Module 2: Two weeks of in-market training in your territory covering lead generation, networking, and client sales.
- Module 3: Six-month follow-up visit with additional training on sales tactics and operational functions.
- Confidential operations manual with step-by-step IntelliClean system guide and business procedures.
- 24/7 phone support, purchasing assistance, and marketing tools through the Franchise Growth Model™.
Who Are We Looking For
- Entrepreneurs seeking home-based business with low startup costs
- Family teams — many franchisees work with spouses or extended family
- Part-time operators building alongside current employment
- Sales-oriented individuals comfortable with B2B relationship building
- Veterans and first responders (20%+ franchise fee discount)
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking fully passive ownership without managing crews or operations
- Uncomfortable with B2B sales and commercial client relationships
- Unwilling to work flexible hours (most jobs occur evenings/nights)
- Less than $50,000 in liquid capital available
Candidates who do not meet the financial criteria below are typically not approved by the franchisor.
Investment Readiness Check
- Ownership timeline: Launch within weeks of completing training
- Minimum Net Worth: $30,000 verified during qualification
- Minimum Liquid Capital: $50,000 — required for consideration
- Territory availability confirmed before approval
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Can I operate this part-time?
A. Yes. With employees handling cleaning operations, owners can maintain flexibility. Growth depends on your goals and time commitment.
Q. Do I need cleaning industry experience?
A. No. Image One provides comprehensive training covering cleaning procedures, sales, operations, and technology systems.
Q. Is this a home-based business?
A. Yes. Franchisees operate from home while crews service clients at their commercial facilities.
Q. Do I need Insurance?
A. Yes, and we’ve factored that into the initial investment. We offer assistance in obtaining insurance to our franchisees to make sure that you are covered, but you are more than welcome to find insurance through a third party that meets the minimum insurance requirements.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $50,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Image One USA.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.