Toastique

From 1 store to 85 breakfast restaurant franchises and a Forbes 30 under 30 award, all in 4 years.

Toastique emerged from Washington D.C.’s vibrant energy and commitment to sustainability, creating bright welcoming cafés where healthy eating becomes approachable, accessible, and enjoyable. Our unique menu of gourmet toast (Avocado Smash, Smoked Salmon, PB Crunch), açaí bowls, smoothies, cold-pressed juice, and robust espresso offerings uses only fresh, seasonal, responsibly-sourced ingredients prepared in-house. Since launching franchising in 2021, we’ve awarded 160+ franchise agreements with 85+ partners operating, proving our model’s scalability and franchisee satisfaction with over 50% owning multiple locations.

Toastique operates on the mantra “Nourish Every Moment,” making healthy eating a universal option effortlessly integrated into everyday life. Our advantages include compact efficient design eliminating expensive kitchen equipment (no ovens, fryers, hoods), lower investment than typical restaurant concepts ($370K vs $500K-$2M), and flexible revenue streams through dine-in, delivery, takeout, and catering. Founded by entrepreneurs with extensive engineering and construction backgrounds providing hands-on support, we give franchise partners the proven systems, founder-led training, and ongoing guidance needed to build profitable wellness cafés serving their communities.

Why Franchise With Toastique?

Our proven healthy fast-casual model delivers exceptional financial performance and operational simplicity.

• Strong Financial Performance: System-wide average gross sales $712,148 with top franchise location generating $1,089,772 in less than one year, demonstrating revenue potential in growing wellness market.
• Lower Investment Entry Point: $370K-$846K total investment significantly below typical restaurant concepts ($500K-$2M) through compact design and simplified equipment requirements creating accessible path into restaurant industry.
• Simple Scalable Operations: No expensive ovens, fryers, or hoods required. Manageable with just 3-5 employees. Quick affordable construction and straightforward operations allowing 50%+ of franchisees to own multiple locations.
• Multiple Revenue Streams: Dine-in, delivery, takeout, and unlimited catering potential diversifying income sources. Menu offerings work across all channels creating revenue versatility and growth opportunities.
• Unique Market Positioning: No other fast-casual concept quite like Toastique. Stand out with responsibly-sourced gourmet toast, açaí bowls, cold-pressed juice, and artisan coffee differentiating from typical healthy options.
• Growing Wellness Demand: $56T global wellness industry with 55% of consumers willing to pay premium for healthy foods. 79% increase in demand for healthier offerings post-pandemic creating sustained market tailwinds.

Success Stories

Multi-Unit Growth Success: Over 50% of Toastique franchisees own multiple locations, demonstrating operational simplicity allows scaling. Manageable staff requirements (3-5 employees) and straightforward systems enable entrepreneurs to build Toastique empires in their markets.

Rapid Revenue Achievement: Top franchise location generated $1,089,772 gross sales in less than one year of operation, proving concept’s revenue potential when properly executed in right market with strong operator.

First-Year Profitability Path: 10-14 month ramp-up time from agreement to opening with corporate locations completing buildouts in as little as 90 days. Fast launch timeline accelerates path to revenue generation compared to traditional restaurant concepts requiring longer construction.

“The simplicity of the model is what sold me. No complex kitchen equipment, small staff, and the ability to scale quickly. I opened my second location within 18 months and already planning my third. The founder support is incredible.” – Toastique Franchise Partner

Training and Support

Toastique ensures franchise partner success with comprehensive founder-led training and continuous operational support.

• Four-Week Training Program: 18 hours classroom instruction covering business operations, hiring, brand culture, plus 174 hours onsite training at flagship Washington D.C. café mastering menu prep, guest service, and operational flow.
• Founder-Led Hands-On Support: Direct access to founders throughout entire journey from site selection through launch and beyond. Founders personally involved ensuring successful café openings and ongoing performance.
• Pre-Opening Comprehensive Assistance: Senior Project Manager hands-on through buildout and construction. Scale Leasing corporate partners provide live interactive mapping tool for location decisions with up-to-date data for ideal spaces.
• Launch Week On-Site Support: Corporate team present during opening week ensuring smooth operations. Grand opening marketing materials and community outreach strategies driving immediate customer traffic.
• Ongoing Operational Guidance: Dedicated field consultants for regular business check-ins, seasonal menu updates and new product rollouts keeping guests excited, operational tools and updated best practices as brand evolves.
• Marketing Resources & Support: Specialized marketing team helps build external and internal marketing plans ensuring successful grand openings and brand awareness. Weekly and bi-weekly franchise owner phone calls maintaining connection and support.

ABF Exclusive Insights

Market Analysis: The intersection of $56T wellness industry, $42.8B fast-casual dining, and $166B superfood market creates unprecedented opportunity. 79% increase in healthier food demand post-pandemic with 60% of consumers desiring to feel healthier through diet in 2024 ensures sustained customer base for Toastique’s offerings.

Competitive Advantage: Toastique’s unique positioning with gourmet toast, açaí bowls, and cold-pressed juice differentiates from typical healthy fast-casual concepts. Compact design eliminating expensive kitchen equipment reduces both investment and ongoing operational complexity. Over 50% multi-unit ownership rate proves model’s scalability and franchisee satisfaction unlike competitors with lower multi-unit rates.

ABF Investment Tip: Markets with health-conscious populations, affluent demographics willing to pay premium for quality (55% of consumers), and strong fitness/wellness communities offer optimal conditions. Consider starting with single location to master operations, then leverage simplified model scaling into multiple units rapidly. 90-day corporate buildout timelines demonstrate speed-to-market advantages. Instagram-worthy menu items drive organic social media marketing reducing advertising costs.

Who Thrives as a Toastique Partner?

Toastique seeks wellness advocates passionate about nourishing communities while building profitable businesses. You’re motivated by creating vibrant spaces where healthy eating and community connection thrive. Previous restaurant experience NOT required—we value management skills, passion for health and wellness, community orientation, and commitment to leadership excellence.

You want lower-cost restaurant entry ($370K vs typical $500K-$2M) with simplified operations and strong financial performance. Ideal candidates are hands-on leaders actively involved especially first year, wellness advocates believing in lifestyle Toastique represents, community builders enjoying local connections and networking, team motivators energizing staff with positive workplace culture, and growth-minded entrepreneurs seeing first café as chapter one in bigger success story.

Frequently Asked Questions

Q: Do I need restaurant or chef experience to succeed with Toastique?

A: No restaurant experience necessary. If you have passion for wellness, management skills, and leadership abilities, we’ll teach you the Toastique way. Our 192-hour training program (18 hours classroom + 174 hours hands-on) covers everything from menu prep to operations, with founder support throughout your journey.

Q: What are the investment requirements and what’s included?

A: Total investment $370K-$846K including $55,000 franchise fee. Requirements: $200,000 liquid capital and $500,000 minimum net worth. Investment covers construction, equipment, technology, initial inventory, training, pre-opening marketing, and three-month working capital. Significantly lower than typical restaurant concepts requiring $500K-$2M.

Q: What makes Toastique’s operations simpler than traditional restaurants?

A: Our compact design requires no expensive ovens, fryers, or hoods—major cost and complexity drivers in traditional restaurants. Manageable with just 3-5 employees versus typical restaurant staffing. This simplicity enables quick affordable construction (90 days for corporate locations) and allows 50%+ of franchisees to own multiple locations.

Q: What are the financial performance expectations?

A: System-wide average gross sales $712,148 with top franchise location generating $1,089,772 in less than one year. Complete financial performance representations available in Franchise Disclosure Document Item 19. Multiple revenue streams (dine-in, delivery, takeout, catering) diversify income sources.

Q: What’s the timeline from signing to opening my Toastique?

A: Typically 10-14 months from franchise agreement to grand opening. Corporate locations have completed buildouts in as little as 90 days demonstrating speed potential. Timeline includes site selection, lease negotiation, construction, training, and pre-opening marketing. Faster than traditional restaurant concepts requiring extensive kitchen infrastructure.

Next Steps

Ready to join the fastest-growing healthy fast-casual franchise and build a business nourishing your community while generating strong revenues? Complete the form below to discuss territory availability, review Item 19 financials, explore multi-unit opportunities, and learn how to launch your Toastique All-Day Café.

This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details about fees, obligations, financial performance, and all franchise terms before making any investment decision.