Baby’s Badass Burgers

Baby's Badass Burgers Franchise

Start a Popular, Baby’s Badass Burger, Mobile, Food Truck Franchise

The Baby’s Success Story

With a common love for the almighty burger, mutual business savvy and a need to take the Babys Badass Burgers concept to the streets, the dynamic duo of Erica Cohen and Lori Barbera launched BBB in late 2009.

Erica Cohen launched her career in the restaurant world as one of the founding partners in a leading hospitality group specializing in restaurants and lounges. A passionate foodie and burgermeister at heart who had been searching for the perfect, quintessential cheeseburger since she was a little girl, decided that in order to satiate her quest she would have to create her own flawless burger.

For her part, Barbera, has a restaurant background as both an investor in a high end steakhouse and a career specializing in marketing, PR and special events. She has produced countless events for celebrities from Keri Hilson to Common to Chelsea Handler; companies from Comedy Central, HBO, Paramount to VH-1 Rock Honors honoring The Who; and shows from Dancing with the Stars to True Blood to Big Love to Entourage. She has already created a buzz with customers from all over the entertainment industry who wish to enliven their lunch and dinnertime offerings.

Baby's Food Truck Franchise


Why Baby’s Badass Burgers?

Baby's FranchiseBaby’s Badass Burgers is a playfully unique and entertaining mobile burger concept that sells competitively priced, high quality gourmet burgers. Meals are served by a fun, friendly and attractive staff, giving our guests an absolutely delicious burger and fun experience that sets us apart from not only catering trucks, but by all other burger joints and restaurants as well!

From studio heads, corporate offices, college students to late night revelers looking to satisfy their gourmet burger craving, Baby’s is an experience that is both fun and satisfying. We have built a reputable name for ourselves in both the restaurant and the catered special event world.

With Baby’s Brand Mobil food trucks, we cater to late night industries, corporations, private residences and high-end entertainment events as well as other proven channels. Our proprietary client attraction strategy continues to grow a strong repeat client base and prove the concept can be duplicated in select markets nationally. Baby’s Badass Burgers is anything but an ordinary burger concept, and thrives in the popular and profitable mobile food truck franchise sector.

Owning a Baby’s Badass Burgers Franchise

Baby’s Brands Business Advantages

  • Baby's Badass Burgers FranchiseConvenient, Mobile Food Truck Business – Profitability, mobility and continuous branding
  • Unique Gourmet Menu – Offering a quality meal to consumers at a great price with a whimsical, playful convenient meal experience.
  • Irresistible Brand With Record Growth – A magnetic and popular, proven brand that creates instant consumer loyalty and brand recognition.
  • Innovative, Groundbreaking Blend of Quality & Convenience – Operationally efficient, great brand image and curb appeal, fun and inviting truck design– fun for young and old, while offering restaurant quality , satisfying meals.
  • Strong Growth Potential –  Single truck and multi unit territories available for development.
  • Multi-Channel Business Model – We’ve designed 6 defined business channels to create multiple revenue opportunities for our franchisees. All supported with excellent marketing and promotional campaigns.
  • Exclusive Markets – Our franchisees enjoy large preferred markets and exclusive territories. Generous multiple truck plan allows owners to maximize market potential and build economies of scale.
  • Best In Class Franchise Support – Superior franchise support throughout the development and growth process. Starting with initial training and continuing through staffing, pre-launch and full operational growth.


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