The Lime Truck

The Lime Truck Franchise

When we started The Lime Food Truck back in 2010, we never imagined we would still be serving up our signature elevated Cali-Mex cuisine a year (or even a month) later. So after being in business for a decade, The Lime Truck’s mission evolved in a big way. We started to get to know our farmers and made a commitment to serving an ethically sourced menu using only premium ingredients that enrich the lives of our community and our customers.

The Lime Truck Franchise Overview 2024

The Lime Truck: From Street Food to Franchising

Since its launch in 2010, The Lime Truck has embodied the essence of Southern California’s culinary scene. From bustling street corners to exclusive events, this truck has become synonymous with bold flavors, fresh ingredients, and unforgettable dining experiences. Now, as it celebrates over a decade of culinary excellence, The Lime Truck is embarking on an exciting new venture: offering franchise opportunities for entrepreneurs to be a part of its flavorful journey.

The Lime Truck Franchise


  • Incredible Earning Potential – On average, food trucks make double the profit of a traditional brick and mortar restaurant. Combine that with the high-demand for catering from The Lime Truck, and you’ve got a recipe for impressive financial results. We’ve perfected our menu, our service style, and our business model into a well-oiled machine that allows you to make the absolute most of your food truck franchise.
  • Easy To Get Started – The average restaurant franchise investment starts at $1 million… holy smokes is right. Franchise opportunities with The Lime Truck only require a total investment of up to $190k. With affordable start-up costs, a strong existing client base, and a dedicated team of professionals who will provide in-depth training on what it takes to run the best food truck in America, we make it easy for our franchise partners to get started!
  • Support From Experts – Starting a new food truck business is serious work, but we make it fun! As part of our franchise family, you’ll have access to proprietary technology, equipment and processes to give you a competitive advantage. You’ll be trained and led by an incredible team of industry professionals with over 80 years of combined F&B experience. Once your food truck hits the streets, you’ll have marketing support to help build your business. We’re invested in your ultimate success.
  • An Iconic SO-Cal Brand – As a nationally recognized brand and one of the most famous food trucks in the world, The Lime Truck franchise is a unique opportunity for you to be part of something big. Start a food truck business with an impressive array of national accolades already to its name and one of the top names in the industry, our founder Chef Daniel Shemtob, leading the way. We are an organization built by entrepreneurs, for entrepreneurs.

“This is just the beginning of a much bigger vision of where The Lime Truck is headed,” says Daniel Shemtob, Executive Chef and Co-Founder of The Lime Truck. “From our hand-made tortillas made in-house to our fresh ingredients sourced from farmers we work in partnership with, it has been so rewarding to build our brand in our home market and we are now excited to bring our Southern California vibes, vibrant, bold, flavors and multi-pronged business model to business owners and customers across the country.”

A Legacy of Success

The Lime Truck’s rise to culinary stardom has been nothing short of remarkable. After winning the prestigious Food Network’s Great Food Truck Race twice and earning recognition from local and national organizations, it is clear that The Lime Truck is a leader in the industry. Chef Daniel Shemtob’s passion for food and innovation has propelled the once-humble food truck into a phenomenon.

The Lime Truck Franchise


At The Lime Truck, we pride ourselves on providing unparalleled support for our franchisees. Our team has over 80 years of combined experience in the food and beverage industry, ensuring that our franchisees receive top-notch training and guidance every step of the way. From setting up their food truck to marketing and growing their business, we are fully committed to the success of our franchise partners.


Ready to start building a food truck empire? You’ll get exclusive access to an interactive community of fellow entrepreneurs, courses, downloads, coaching and so much more.

Our first course, “Food Truck Entrepreneurship: The Road to Success” is taking you on an exhilarating ride through the ins and outs of launching and managing a successful food truck business. Led by none other than our very own founder and CEO, Chef Daniel Shemtob, it’s the ultimate roadmap to success in the booming food truck industry!

The Lime Truck Franchise

Don’t Miss Out on a Chance for Culinary Success

Franchising with The Lime Truck means more than just serving delicious food; it’s joining a renowned brand with a proven track record of triumph. As the food truck industry continues to flourish, entrepreneurs have the chance to maximize profits, with double the potential of traditional restaurants. And with The Lime Truck’s booming demand for catering services, franchisees have all the ingredients for financial triumph.


For aspiring culinary leaders, franchising with The Lime Truck offers an unparalleled opportunity to be part of something extraordinary. With its daring flavors, inventive menu, and passionate team, The Lime Truck is far more than just a food truck; it’s a culinary institution.

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