Hudson Valley Swim

Hudson Valley Swim Franchise

Hudson Valley Swim is a highly profitable business with a low-cost and low-overhead structure. Our lesson program provides premium instruction from senior instructors in small class sizes. Instead of building our own pool, we rent space at fitness facilities, tennis clubs, and community centers to keep expenses down. This allows us to quickly start operations with minimal overhead costs.

Hudson Valley Swim Franchise Overview

Run a swim school business part-time or full-time without any aquatics experience.

Hudson Valley Swim® has been teaching infants, children, teens and adults of all ages to swim since we founded the company in 2003. Initially located at various locations throughout the beautiful Hudson Valley in New York, 2022 was the start of our expansion throughout North America. 

Hudson Valley Swim Franchise

A Premium Swimming School Franchise! Hudson Valley Swim® is in business because Swim Lessons Save Lives! Hudson Valley Swim is dedicated to teaching students of all ages and skill levels how to swim. Some students are new to the water, some students enjoy the water but need to learn to swim, and some students need to first overcome their fear of the water. Whatever the reason, our Hudson Valley Swim swimming school Franchise Owners have a lesson program fine-tuned for each of these specific needs.


The Hudson Valley Swim program has 4 main components that are key to the success of our business and have been fine-tuned since we started in 2003. Small class sizes, hiring expert swim teachers, a unique lesson plan, and outstanding service.

  • Low Cost: Our franchise fees, initial expenses and royalties are the lowest in our field. This makes this business an affordable option for anyone wanting to start a business with limited cash on hand.
  • Large Demand: Swim lessons is a $17B industry with 50M children age 12 and under participating each year. Growing a swim school to capacity does not take very long using our marketing plan.
  • Great Profit Potential: The enormous demand for lessons, combined with minimal expenses (mostly payroll, rent, marketing & royalties) makes this a very profitable business even if you only run it part-time.
  • Immediate Cash Flow: Customers pay up-front for each session providing bank deposits weekly. This allows business owners to make payroll and pay other expenses without further dipping into their own pockets.
  • Wide Open Territories: Hudson Valley Swim is an emerging brand. Our model has been replicated at each of our corporate regional locations. Our recent franchise expansion means that almost all territories are available.
  • Ongoing Support: We want our franchisees to succeed. Not only do we provide extensive business and aquatics training, but we also provide ongoing support in all areas of the business.

Hudson Valley Swim Franchise


  • We have the lowest initial franchise investment in the swim lesson franchise industry. Our total investment ranges from $79,490 to $119,500, including the one-time $39,500 Franchise Fee.
  • We do not require you to build a pool to conduct swim lessons – This greatly reduces your capital expenditures, time-to-market, and operational costs. Instead, our Franchise Owners “partner” with swimming pools in their area to conduct swim lessons. Potential venues include fitness clubs and centers, hotels, schools, and sports clubs. We also have a national contract with Fitness International, Inc. to conduct Hudson Valley Swim® classes at their locations, so if you reside in an area that has an available LA Fitness or Esporta that operates a pool, we will assist you in obtaining access to it.
  • We do not require you to have any previous aquatics or swim lesson experience. We provide guidance and assistance with the recruiting and interviewing process to help you identify suitable instructors.
  • We offer a successful, replicable swim lesson franchise model that can be highly profitable.
  • We advise you regarding local marketing programs that you will conduct in your area to attract students to your Hudson Valley Swim® swimming lesson franchise business.


At Hudson Valley Swim®, we treat our Franchise Owners like they are a part of our family. We fully understand that a successful relationship is based on recognizing and supporting the needs of our Franchise Owners and committing the necessary time and resources to help them succeed. Our pledge is to provide you with the highest levels of initial training and support, business operational knowledge, ongoing support, and respect as we work together to grow your swim school franchise business.

Our initial franchise training program includes 52+ hours of classroom instruction and on-the-job training concerning every aspect of the Hudson Valley Swim swimming school franchise business, including pool location recruiting, advertising and marketing, our proprietary swim curriculum, student registration, class scheduling, customer service, and business operations.

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