Imagine stepping into a vibrant space where beauty meets innovation—a small-footprint, wall-free beauty bar designed to create an intimate yet dynamic atmosphere. Here, clients are pampered with luxurious facials administered by licensed estheticians who possess not just expertise but also a passion for elevating your skincare experience.
FACIALWORKS Franchise Overview
Changing The Facial Game
Founders Meghan and Jason Gilboa devised the Facialworks concept during their honeymoon in Bora Bora in February 2013.
We pioneered the concept of the Facial Bar with a series of regional spas that made getting a treatment fast, friendly, & fun.
(Glass of champagne with your Hydrafacial, anyone?)
Along the way, we also developed our own proprietary range of facial products, researching and refining premium natural ingredients that fit in with our ethos of sustainability and regular self-care.
Now we’re ready to help you spread the love!
Why Franchise With Facialworks?
Recurring Revenue – The Facialworks Membership Model
Top Tier Product – The well-priced products, packaged in glass containers for sustainability, contain no parabens, sulfates, synthetic dyes or synthetic fragrances.
Training Library – Training videos from tenured esties
Happiness Factor – Happy people making people happy
“I work with our labs to formulate the products. In the beginning, I looked for brands to partner with, and there really wasn’t anything that met my level of clean, effective skin care. Now we use our own products in all of our treatments.” Meghan Gilboa, Founder
What Sets Facialworks Apart
Efficiency is a priority for Facialworks, with examples such as:
The Facial Bar. “If you look at a typical spa treatment room,” Jason says, “it’s usually something like 150 to 200 square feet. Our stations take up about 50 square feet. That makes our overhead much lower but we can handle large volume. We’ve learned that instead of charging people $250 every four months, they will come in monthly if not twice per month at our price point. This allows us to see more clients each day, keeping our estheticians busier than they would be at typical spas. Also, unlike most facials, ours don’t require rest time due to redness and inflammation. It becomes part of their lifestyle.(Although the facial bar is key to the brand’s identity, Meghan points out that Facialworks also has traditional treatment rooms, most often requested by clients who want a more exclusive experience. “We cater to everybody.”
Formulating proprietary products. “We take a product that’s typically very costly and figure out how to make it less expensive. Meghan and Brooke [Gross, director of training and education for Facialworks] are absolute ingredient and product nerds who do a ton of education,” Jason says. “They’re constantly going to educational seminars to improve their knowledge. That enables them to create highly effective ingredients at a great price.”
Affordable pricing. “The most obvious example is our oxygen facials [oxygen infuses serums into skin]. An oxygen facial is typically at least $250, if not $300. Our starting price is $85, and our oxygen facial is just as good if not better than the treatment at a Medspa.”
Training & Support
The Gilboas have truly outdone themselves by creating a robust and supportive infrastructure for their franchisees, making the journey into business ownership an exhilarating adventure! With Facialworks at the helm, franchisees are ushered into a world where comprehensive training is paramount. Picture this: a full-time trainer dedicated solely to empowering new owners, coupled with a state-of-the-art training center nestled in sunny Newport Beach.
Headquarters training is further enhanced with about 40 high-definition online videos that bring customer service techniques and innovative treatment applications right to your fingertips, ensuring you’re never left in the dark. And let’s not forget about those invaluable corporate representatives who swoop in for site visits whenever needed, providing real-time support tailored specifically to each unique location.
Training – Staying up-to-date is critical in our modern world. We’ll provide on-going training to keep your staff on the cutting edge!
Sales – Drive sales from the start with expert guidance on our multi-channel sales process, from pre-sale through to sustainability.
Marketing – We’ll help get your website live and provide personalized support to market your store, memberships and services.
Recruitment & HR – The quality of your estheticians sets the culture of your store. We’ll help you with hiring and HR best practices for a winning team.
Real Estate – Our expert team will help with location selection & lease negotiation to find the ideal site for your Facialworks spa.
Build-Out – We’ll guide you through the entire process of outfitting your store, from construction, to furnishings and interior.
Our Ideal Candidate
Interested in health and wellness and passionate about beauty services, “someone who’s already into that lifestyle. They take care of themselves, whether it’s massages and facials or fitness classes. They understand it’s a high-touch environment.”
Experienced in operations and/or customer service.
Wanting to open two or three locations.
Capable of strong management and leadership. “You must build and keep your team,” Jason says, which will be about 12 people per unit. Facialworks enhances employee retention by paying well and providing benefits and exceptional training. “In school, estheticians learn how to pass the test for licensing and they learn about sanitizing,” Jason says, but Facialworks’ training helps them expertly serve clients.
Well-connected to the community perhaps through school, church, employment and volunteer contacts. Word-of-mouth is crucial to building a customer base, the Gilboas emphasize.
Franchisees appreciate Facialworks’ efficiencies and multiple revenue streams: facials, product sales, gift cards, and three membership packages.
