Voda Cleaning & Restoration is the industry’s first franchise to combine residential/commercial cleaning with water damage restoration under one brand. Founded in 2009 and franchising since 2023, the company has exploded to 265 franchise units awarded with 110 currently operating across 107 franchise owners. The home-based model requires just 2-3 employees to launch and features done-for-you marketing with a 24/7 national call center that sets appointments.
At a Glance
Minimum Liquid Capital Required: $100,000
Ownership Model: Owner-operator or Semi-absentee
Location Type: Home-based
Time Commitment: Full-time recommended; semi-absentee available
Experience Required: None; cleaning or restoration experience not required
Top 5 Reasons to Invest
- Top 1% performers: $2.7M gross revenue and $613K net income (22% margin)
- Two revenue engines: cleaning for cash flow, restoration for high-margin profits
- 265 units awarded — 160 in the last 12 months alone
- Done-for-you marketing and 24/7 call center sets your appointments
- Leadership team with 100+ years collective franchising experience
Voda Cleaning & Restoration Franchise
Voda was founded in 2009 as an operating business in Virginia and launched its franchise program in 2023. Growth has been explosive:
Current System Size:
- 265 franchise units awarded all time
- 160 units awarded in the last 12 months
- 110 franchise units currently open
- 107 franchise owners
- 1 company-owned unit
That’s 160 units awarded in one year — one of the fastest growth rates in home services franchising.
The Dual-Service Model:
Most cleaning franchises only do cleaning. Most restoration franchises only do restoration. Voda combines both:
- Carpet & Floor Cleaning (70% of revenue): Consistent, predictable jobs that build brand awareness and create customer relationships. Recurring revenue from residential and commercial accounts.
- Water Damage Restoration (30% of revenue): High-margin, insurance-paid jobs. Cleaning customers become restoration customers when disaster strikes. Commercial relationships generate larger-ticket restoration projects.
The cleaning side feeds the restoration side. Brand awareness from regular cleaning jobs creates a pipeline for higher-value restoration work.
WHY VODA CLEANING?
- First-mover advantage — Only franchise combining cleaning and restoration in one model
- Rapid validation — 100+ owners in 2 years signals strong market demand and franchisee confidence
- Done-for-you marketing — Lead generation, SEO, social media managed by Voda’s marketing team
- 24/7 call center — Appointments set for you so you focus on running the business, not answering phones
- Low overhead — Home-based operation with 2-3 employees to launch
- Commercial pipeline — B2B outreach program drives relationships with property managers, insurance adjusters, and facilities managers
“We are delighted by the initial response to Voda, and this is just the beginning,” said Voda CEO Dan Claps, CFE. “Only a small fraction of franchises reach this milestone, and many take a decade to achieve it. Our rapid growth underscores the potency of our innovative dual-service franchise model, unmatched support for franchise partners, ability to generate leads through our marketing programs, and assist our franchise partners with attracting local talent for their businesses.”
ABF Exclusive Insights
Market Opportunity: The cleaning and restoration industry exceeds $200 billion with 5% year-over-year growth. The market is fragmented — dominated by mom-and-pop operators on the cleaning side and capital-intensive restoration companies on the other. Voda occupies the gap between them.
Business Model Advantage: Cleaning jobs are lower-ticket but frequent and predictable. Restoration jobs are higher-ticket but sporadic. By combining both, Voda franchisees smooth out cash flow while capturing high-margin opportunities. Your cleaning customer whose basement floods becomes your restoration customer — no additional marketing spend required.
ABF Timing Insight: 160 units awarded in the last 12 months is extraordinary growth. The leadership team — CEO Dan Claps and COO Zach Nolte — spent 20+ years in franchising and home services before launching Voda. They partnered with Voda founder Dragan Krstic to scale his successful Virginia-based business nationally. This isn’t a first-time franchisor learning on the job. Early movers in available territories benefit from a brand in aggressive growth mode with battle-tested leadership.
Training & Support
Voda University: Comprehensive training covering operational procedures, technical skills, customer service, and business management. No prior cleaning or restoration experience required.
Complete Franchise Support System:
- Done-For-You Marketing — Lead generation, SEO, social media, and digital advertising managed by Voda’s marketing team
- 24/7 National Call Center — Appointment setting handled centrally so franchisees focus on operations and service delivery
- Dedicated Franchise Success Coach — One-on-one support throughout your franchise journey
- Commercial Relationship Building — Support for B2B outreach, property manager relationships, and insurance adjuster connections
- Proprietary Technology Suite — Best-in-class CRM, AI-powered operational support (Knowhow), and integrated systems
- Scoreboard Analytics — World-class reporting dashboard built by a former Google data scientist for real-time business insights
Franchise Owners That Thrive
- Sales-oriented with passion for running a service business
- Comfortable building relationships with residential and commercial customers
- Willing to start hands-on and grow into management role
- Strong work ethic with customer service focus
- Able to recruit and manage small team (2-3 employees initially)
- No cleaning or restoration experience required
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Do you lack the capital to invest $100,000 in liquid assets?
- Are you uncomfortable with sales and customer relationship management?
- Do you resist following established systems and marketing programs?
- Are you unwilling to be hands-on during the business launch phase?
- Do you expect high-ticket restoration jobs without building the cleaning foundation first?
- Are you uncomfortable managing a small team of technicians?
If you answered yes to any of these, this franchise may not be the right fit. Candidates who do not meet these criteria are typically not approved by the franchisor.
Ownership Options
Owner-Operator: Hands-on involvement in sales, customer relationships, and team management. Recommended for launch phase.
Semi-Absentee: Available as business matures. Requires strong team and management infrastructure.
Investment Readiness Check
- Minimum Liquid Capital: $100,000 — required for consideration
- Total Investment: $201,374 – $357,608
- Franchise Fee: $59,500
- Royalty: 7% of gross revenues
- Home-based operation with minimal overhead
- 2-3 employees needed to launch
- 75-120 days from signing to launch
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Is cleaning or restoration experience required? A. No. Voda University provides comprehensive training on all operational, technical, and customer service skills. Certifications like IICRC are completed during onboarding. The system is designed for entrepreneurs without industry background.
Q. How long does it take to open? A. From signing the franchise agreement to launch typically takes 75-120 days. This includes onboarding, training, equipment setup, staffing, and marketing preparation.
Q. How does the dual-service model work? A. Carpet and floor cleaning generates consistent revenue and builds brand awareness. Those same customers — plus commercial relationships — become sources for higher-margin, insurance-paid water damage restoration jobs. Two revenue streams, one customer base.
Q. Who handles marketing and lead generation? A. Voda provides done-for-you marketing including lead generation, SEO, and social media. A 24/7 national call center sets appointments so franchisees focus on service delivery.
Q. What ownership models are available? A. Voda supports both owner-operator and semi-absentee models. Owner-operators manage daily operations hands-on. Semi-absentee owners oversee through a management team. Both receive full training and support.
Next Steps
Complete the form below to request a qualification review and discuss territory availability for Voda Cleaning & Restoration.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.